3 comments

  • Mike Sarcone-Roach, almost 6 years ago

    How is Apple really changing the world? Tax evasion, they are truly innovative in this field. Outside of that they are just marketing and brand managers who sell old hardware.

    0 points
  • Ted McDonald, almost 6 years ago (edited almost 6 years ago )

    In other words, Apple basically does the same thing every other tech company does. It's not as inspiring as it used to be and that's ok — a company cannot forever innovate on a consistent schedule.

    0 points
    • Ix TechauIx Techau, almost 6 years ago

      The innovation era was down to Jobs needing to get Apple back on track and the only way to do that was to dazzle the world with aspirational gadgets, with the iPhone 'slide to unlock' moment being the last gasp of that ethos. When the company was back on track the important thing became stability instead of innovation (partly also because of Jobs' declining health of course).

      I don't think we'll ever have that 'slide to unlock' moment from Apple again, as Cook is more a stability guy than an innovator, and frankly Apple are doing so well they don't need to innovate anymore.

      Which is kind of sad I guess. Keynotes aren't that interesting anymore as leak/rumour sites now accurately predict the script down to the order of unveils and the specs of all hardware. On the other hand it seems Apple are more interested in reliability and performance than they were under Jobs. The iPhone 6s is a magnificent machine, eons above anything else on the market in terms of performance and usability...but is it innovative? Not exactly.

      0 points