They had sabotaged the previous design to say "We did something!".
Seriously, what's the thought process for using this font
That font feels so odd. The uppercase letters look condensed but the lowercase don't. It hurts my eyes to look at for too long.
Really sad. The old brand/logo was so beautiful and straight forward. It had such a strong identity. The new one looks cheap and chaotic.
I quite like it. Although I hope this is a joke
The update to the colours and kit is good - as it serves a purpose - better visibility for the riders.
However, why was there a need to change the logo mark? Yes, the old logo mark didn't necessarily look trendy or flat, but it had charm and was it really that broken that it need replacing? I can also imagine it had very strong brand recognition and customers liked it.
This exercise just smells like changing stuff for change sake, or someone wanted to leave their mark - call it 'design wankery' - especially things like illustrating the angles in the logo (what does it mean?) and using phrases like the logo has to work much harder etc.
The new logo also doesn't look like a kangaroo anymore - more like a dog.
Angles means each line has had many meetings of discussion behind it. If you don't have angles, it could give the impression anyone has drawn it.
First impression here was it was someone giving the V... Maybe their corporate attitude to their drivers?
I really loved their previous version of the mobile apps. Now it feels Tacobell app for some reason :(
Any goodwill I had towards the brand was destroyed with their free burger friday fiasco.
Care to explain? Couldn't find any news sources talking about this.
This is what happened in Sydney/Melbourne, I didn't realise they were in London as well
- They had a free burger promotion that was supposed to start at Friday 12pm
- The amount of free burgers per restaurant were minimal
- Almost all of them were redeemed before 11:30am before the promotion was supposed to begin
- The websites and apps crashed for 3 hours underneath the amount of traffic they received
For the first time I have good feelings about this redesing. It is true the latest logo but in my opinion was a complicated illustration for a brand. This one will create a much more easy to remember symbol that also can be used in almost all cases. The old brand is useful on certain environments (favicon, bye bye) and cases: 1 color logo? lol bye bye.
I believe this redesign will be good for the company and their customers.
Why do you think this will be good for their customers, how?
From my experience: better brand = better recognition.
Now, better brand is not 100% subjective, but more on how that brand fits on the real world and that means you can mathematically measure the success, the better designed is, the more effective the brand will become. The classic logo has a lot of shapes, colors and symbolism. To me, this is a complex brand.
The current one is simpler for the brain to process. Also, as I stated, the brand application has to be thought well: the brand in 1 color, etc. The classic logo also has distinction of a bag, that can be a problem: if you want to pivot, then you have an element on the brand that will complicate your main idea.
This, of course, needs a more deeply analysis. I am just speaking based on my experience and I don't have real data to support my claims.
I thought the new logo was a dog at first. Deliverog.
The iOS app information design is nicely done. It builds on what was already there, and adds a little more structure to the menus. I'm not really feeling the visual design however. I like the idea of making the app playful, but the type choice and logo design seem to have gone too far in that direction.