When I first saw the headline I thought this would be about moderating racist trolls, but it's actually about using psychology and UI design to cut down on racist profiling. Very interesting article!
There is an element of moderation involved in the new changes to the site. They added "racial profiling" as a tag to discussions so users can be informed that the morass they are about to wade into might not be civil. This also allows neighborhood leads to find and investigate discussions more easily and handle the situation, this cutting down on the problem through moderating a discussion.
This is what caring about your users actually means. Outstanding work by Nextdoor.
That's absolutely bonkers. This is the most UX thing I've seen in months. Going to have to think about this somewhere this week. Ponder if there's any takeaways we can implement in our own apps.
Initially feel like there might be something in the form of "asking for additional info to prevent something else from happening". Hope to find more, or something more specific.
Also, this looks like a case of "more is less" :) Love it.
Tolia nicely frames the solution as not perfect but a start for NextDoor. Creating friction for your users is almost never a good idea. Users that actually have smth to report may simply get deterred by the numerous levels of forms they have to go through. So the method has a clear pitfall. Nevertheless, this is the first iteration on the issue. I am sure they can come up with other copping ways. Well done until now though.
This article redefines the impact you can have in this profession. It's so promising to see this result. There are a lot of opportunities to apply this kind of solution in tech, and I hope more companies take time to address it.
best DN post i've seen all year by far
Great idea. Design at its best!