We’re Shawn Cheris, Sonja Hernandez, Sam Wick, and Anny Chen and we are the Adobe Design Brand Team. We’re responsible for the overall visual execution of Adobe’s brand in product experiences, covering well over 100 products and services across three distinct verticals. We design the visual architecture of the brand, create every product logo and splash screen, and execute all the branded pieces and parts that surface inside the products and in Adobe’s marketing. We also occasionally do printed matter including books, posters, and environmental graphics.
Recently, we re-branded our org within Adobe, changing from Adobe XD (Experience Design) to Adobe Design. You can see more about that project here.
Shawn Cheris is a Director of Experience Design. In addition to watching this amazing team do their thing, he manages the icon and frameworks efforts efforts and strives every day to bring a unified experience to all Adobe products.
Sonja Hernandez is the Experience Design Manager for the Adobe Design Brand team. Besides focusing on consistency in Adobe’s branded areas, she is especially passionate about extending the brand language into physical spaces, objects, and new partnerships.
Sam Wick is the Design Lead for the Adobe Design Brand team. His particular focus is branding for mobile products and the related marketing campaigns.
Anny Chen is an Experience Designer on the Adobe Design Brand team. In addition to working on the recent rebrand of Adobe Design, she supports the team's efforts in creating a unified brand experience across all of Adobe's products.
We’re happy to answer any questions you have about designing for large brand systems, rebranding orgs and products, recent trends around color and gradients, and anything else!
We’ll be answering questions Wed, Aug 24 starting at 10am Pacific.