Sorry, but I don't understand product names like this. How do you pronounce it? How do you say it to others?
Heh, I hear you.
I wish I picked something else 7 years ago when it started as a weekend project. It was a bastardization of "backupus vulgaris" and it was an overly bold experiment in quirky naming. In first couple of years I largely neglected the project, but that's when the name stuck, including search engine rankings and what not. Renaming is hard, but we are still going to change it though, because it is as you correctly observed is unpronounceable.