Clever implementation and a good test of this trend.
I still haven't seen a use case where a conversational interface is better than just presenting the content and navigation. I get frustrated waiting for the cute chat animation. I'd rather quickly scan the page looking for the point of the content.
The current state of bots is to chase after problems that aren't really there.
I'd agree that the slow reveals can be really frustrating. Sometimes I do find the content focus of something like Quartz -- no ads, little color, no option to open new tabs, just a stream of news in black and white and the option to read more or go on to something else -- refreshing, though.
Great insights. In our testing we came across the same behavior where easier to click on “order book” CTA vs “hey chatbot I want to order a book”
If find these less conversational and more akin to a choose your own adventure dialog tree. I can't just ask it something, I'm forced down a ridged path of copy that has been predefined.
I could take that copy and build out a page that collates the info into a manor more suiting to be digested as the user sees fit, using affordances that we have scoped out over the past 20+ years of computer interaction.
Time for Microsoft to dust off Clippy. It looks like his time has come again.
I tried and I'm not sure I'll adopt it. Far more time consuming than scanning a RSS feed. Plus it looks like interactive, but the user input is in fact really limited.