That is an annoying website to use.
"How do I scroll down this page?" Shouldn't be a question I have. Kinda frustrating, especially after you instinctively scroll a couple times and it just keeps zooming in or out.
Why design agains the grain. We have norms for a reason.
Whilst this may look nice from a far, underneath it is far from it.
It’s really strange. We launched Discover.typography on May 4, 2014. Over the last couple of years we’ve definitely heard the occasional complaint about the interface, but nothing too alarming. Definitely not often enough to worry.
Flash forward to August 10, 2016. We release “Cheers!” and suddenly start hearing a lot of complaints about the interface. Not bugs, per se — more concerns about usability and discoverability of interaction methods.
I wonder what the difference is? The interface hasn’t changed. Is it something about the theme itself, I wonder? Or is it that we’re linking a lot of people directly to the the theme instead of the Discover.typography home page, removing context?
My comment would have been the same no matter the theme. The general UX of the site failed remarkably when trying to use functions that have been ingrained into my knowledge of the web and computers.
The web, like any medium, has a grain. Content generally runs vertically due to the way the DOM organises content. With this most people will automatically start scrolling down a page to see the overflowing content, or if there is any hidden content. When this is not the case it can be very jarring.
(I did not in the case but,) Generally I also use shortcuts (space or shift space goes up and down), but these have been negated by the design.
For me I would love to see native scrolling with shortcuts not being overwritten. You also have a double click action (that zooms in slowly), this would probably work better if it focused on the item that the double click happens, and then zooms out on the second double click.
(also arrow key shortcuts to move between the highlighted swatch would improve usability for power users)
I would love to see some AB testing on this to check bounce rates and length of time users stay and browse. As the site looks lovely, but for me is lacking in the usability department and is therefor not a tool I could spend ages browsing through (unlike dribbble/imgur with arrow shortcuts to move to the next post).
p.s. as I keep going back to the site to insight, even though I know about the no scroll... I still keep scrolling on it!