SUBWAY® - SHIPPING AND LOGISTICS
The colours to me say "we sell plants and garden utensils". Could just be me though.
The first thing I thought of was Waste Management. Kind of odd that they own that color combo.
That W is rough.
I feel the previous one was a little more original.
And those particular shades of yellow and green make it look quite cheap. Well, maybe that's what they're after.
Let's face it, they did this for the icon because the full wordmark looks pretty bad.
The symbol toward the bottom of the article is pretty clever. Interested to see how they incorporate that along with the logotype
That /Y is what happens when you have a graphic designer without type design training to draw letterforms. Mathematically smooth but optically awkward curve with no optical compensation.
I saw this on twitter...
Has anyone seen the first video? This one. It's ridiculous. You sell sandwiches, not life-changing experiences.
The new logo is growing on me rapidly. I still don't love it (especially the Y at the end, just feels awkward), but it's definitely growing on me to the point where I can see it helping unify and strengthen the brand.
Makes me dizzy.
Would have been a great opportunity to ditch the superfluous arrows.
very throwback-y .. to the one they had in the 70s-90s