As someone coming from the ad industry I know exactly what he meant.
Well written piece and worth a read, for those not too stubborn or full of self importance.
Damn. Well written, and scarily similar to the Australian industry. Can any american's weigh in? (agency-side designers).
Would like to know how 'valued' designers are on the startup side.
"Many agencies are offering whatever trend makes them seem relevant to existing and potential clients (who sadly lap this shit up). Whether that’s UX (which basically just means wireframes)"
Stopped reading after that.
I don't think he's saying that "UX = wireframes", I think he's saying that "the actual service performed by many agencies offering UX = wireframes" Regardless, UX knowledge isn't that relevant to the article anyways. He knows exactly what he's talking about with agency politics and attitudes within the industry.
Thanks Isaac, that's what I was getting at, I might tweak the language a little
Sorry, I would have been a bit more constructive with me feedback if I'd known it was your article.
Just felt that is seemed a bit overly dismissive/ill-informed; obviously if that wasn't your intention than that's fair enough!
No it's ok, it doesn't read right, it's meant to mean 'wireframes is what agencies consider to be the extent of UX' I'll make it more clear cheers
It's a good reflection on the state of the industry. Fortunately we have a lot of agencies that have changed direction in the last 2-3 years to function differently and manage to be praised by their problem solving through strategy, design and reliable engineering. Nonetheless, agencies will always be businesses with a need for cash flow and all that can entail. On the other hand, having a startup with millions in funding but controlled by stakeholder interests is not exactly the dream some people think and is certainly not exempt of 'bullshit' either. I have been on both sides.