Hi friends, I am looking for guides and resources to understand the steps I need to take to do a brand re-do for our startup. I have been trying to find clear guidelines on the activities we need to undertake internally for a new brand identity, logo, style guide, values, and look and feel. Everything that a design strategy firm would charge you $100k for. Tbh, I have studied design strategy (from one of the top design schools in the world), but it was a bunch of disconnected design activities from the business model canvas world that I don't actually feel helped me understand this.
Any and all ideas would be appreciated!