2 comments

  • Matt MilosavljevicMatt Milosavljevic, over 2 years ago (edited over 2 years ago )

    Hey guys, just wanted to point out that the last paragraph is incorrect. The way decoy pricing works is that the higher priced item is the decoy which drives consumers to purchase the mid-price item.

    Your diagram actually illustrates this correctly, but the preceding text is wrong.

    1 point
    • Markus Pirker, over 2 years ago

      Hi Matt,

      you're completely right. Thanks a lot for pointing this out to us! I'll update the paragraph asap.

      Cheers, Markus

      0 points