8 comments

  • Kyle DonmoyerKyle Donmoyer, over 6 years ago (edited over 6 years ago )

    So goddamn brave of them.

    (and sorry, my ultimate opinion is that it IS an update, and that it ultimately doesn't matter)

    6 points
  • Taurean BryantTaurean Bryant, over 6 years ago

    This is actually a solid incremental change.

    4 points
  • Ix TechauIx Techau, over 6 years ago

    Great work. The logo is so iconic that any wild ideas would just tank. Instead they took what they had and made it simpler, which in turn made it more iconic.

    2 points
  • Priyanka SharmaPriyanka Sharma, over 6 years ago

    I totally love them for being so brave. I love the typeface and the simplicity it brings to the brand. Makes for a much stronger branding.

    1 point
  • Winzie Howard, over 6 years ago

    The 1996 logo's "color comb" and more trustworthy, formal, professional typeface lent MasterCard a more distinct personality and portrayed it—appropriately—as a behemoth corporation who works hard to handle people's money securely. I have yet to hear a thoughtful justification for replacing it with a more generic, less fitting, "radically simple" (to what end?) sequel. Would anyone care to debate or discuss with me?

    0 points