Google is A/B testing new Search Results

over 3 years ago from , Freelance Web Designer

Here's a screenshot:

How to see it: Open Google in an Incognito Tab.

What you guys think?


  • Kyle CaseKyle Case, over 3 years ago

    Is it safe to say Google is A/B testing search results at all times?

    13 points
    • Simon Vreeman, over 3 years ago

      Yes, they are testing everything in the serps continuously.

      0 points
    • Yan Zhu, over 3 years ago

      Absolutely. It is very common to test small changes which targeted specific users and most times the number of targeted users is relatively small.

      0 points
  • Krystian FrencelKrystian Frencel, over 3 years ago

    Doesn't work for me, but from your screenshot it looks like more space is wasted for borders and whitespace between results.

    4 points
  • Corin EdwardsCorin Edwards, over 3 years ago (edited over 3 years ago )

    Seems a bit wasteful of space and of my computer's resources. This just adds more clutter and a more complicated stylesheet.

    Adding extra borders and colours to split up content in to blocks/cards when those blocks are already inferred by the shape of the content inside them and the absence of content in the white space between them.

    It seems much easier to let my brain distinguish those groupings as they are than to add a bunch of chartjunk to give my brain extra stuff to decipher.

    1 point
  • Grant RobinsonGrant Robinson, over 3 years ago

    It makes sense that they'd be exploring ways to visually group bits of information, as their results increasingly go beyond a simple list of links. "Cards" are a known and usually pretty effective pattern for this, so it's a bit of a no-brainer for them to try it. I'll reserve judgement until I can try it directly myself (going incognito doesn't work for me).

    1 point
  • Andrew Simchik, over 3 years ago

    I don't see them either, but I have trouble understanding the rationale behind the groupings. I guess the first three are the top three results, with the first one showing several internal links, and then the fourth box is specifically news (whatever that distinction means in 2016) but at first glance it looks much harder to parse than a simple list. I have a similar problem with Inbox.

    0 points