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Should we do something about these copycats?

almost 6 years ago from , Co-Founder, SEO and CMO at Zest.is

So, we published our revamped, newly designed website in July of 2015.

We just came across a website, sent to us by a colleague that looks just like ours. Or at least part of it. We dug around a bit and were able to see that this company published this version of their website somewhere around February 2016.

According to WayBack Machine, this how their website looked - https://web.archive.org/web/20160128192524/http://fuelthemes.net/) prior to that date.

It's clear that the layout of hero section was nearly copy-pasted from our website. That might have been okay if they stopped there, but then it seems that they copied of our branding, colors and font as well. The whole look n' feel looks like our site. I'm all for drawing inspiration but this seems to be a bit too much.

Should we do anything about this?

Any suggestions would be great.

12 comments

  • Ian GoodeIan Goode, almost 6 years ago (edited almost 6 years ago )

    No disrespect intended, but if someone else doing rounded yellow buttons and tilted Apple mockups has you worried about your brand, then you need a stronger brand.

    14 points
  • Vlad Radulescu, almost 6 years ago

    Chill down dude. At first I thought they copied everything. Having a good look at both of them, the only thing that looks similar ( not exact, like you suggest ) is, like you said, the hero section.

    I don't see anything wrong with that, besides the way the devices are aligned and positioned, button and fonts, nothing else is the same. It's not like you guys revolutionised transform: rotate(35deg) or border-radius.. so relax.

    7 points
    • James LaneJames Lane, almost 6 years ago

      I don't know Vlad, Yam has a certain point in the sense that the branding itself is very similar. I.e. The yellow buttons against the black background with the same border-radius etc.

      You're right in what you say about them not revolutionising the css elements, but putting it all together in the same way is a bit different.

      2 points
      • Nurit Bahat, almost 6 years ago

        Good point James. I actually think the similarities in branding are almost more offensive than the actual layout.

        1 point
    • , almost 6 years ago (edited almost 6 years ago )

      It's not that we invented anything or registered a patent on our layout and branding. It's more about ethics and minimum mutual respect between brands.

      0 points
      • Art VandelayArt Vandelay, almost 6 years ago

        Depending on how close things are, you may be able to to take legal action under trade dress laws. Probably a slim chance but if you believe (and have proof) they are replicating your site, selling the same/simliar product, and could be confusion for your customers then maybe? But again a long shot.

        0 points
  • Matt CowlinMatt Cowlin, almost 6 years ago

    Why do you care?

    4 points
  • James LaneJames Lane, almost 6 years ago

    I'm not sure there's much you can do Yam! Yes you could always ask them, but I have no idea if there would be any kind of legal route.

    It looks like they've converted elements of your site and put it into a Wordpress theme (just from inspecting the html).

    Are they necessarily in the same industry as you guys? Well, not industry... I mean... Are they aiming for the same audience as you? I'd say you're going for users who need a drag and drop style interface, whilst they are going for users who are looking for a wordpress theme. Does that make sense?

    2 points
    • Nurit Bahat, almost 6 years ago

      There is that expression, creative imitates - genius steals but it's usually reserved for works that transcend their original in a meaningful way. This just feels like a lame attempt to do what another company serving web designers did because they saw that it worked...

      1 point
  • Matt BashamMatt Basham, almost 6 years ago

    http://www.semplicelabs.com/

    1 point
  • Ray SensebachRay Sensebach, almost 6 years ago

    I feel it's quite a reach to consider this plagiarism.

    1 point
  • P GBP GB, almost 6 years ago (edited almost 6 years ago )

    Odd to see a 'Hey these guys ripped me off!' post where a] Not much has been ripped off and b] I prefer the execution of the 'ripper off'.

    Considering the better execution of fuelthemes, nicer typesetting etc. this is more of a case of that hero image being a bit 'over inspired' by you guys, nothing more.

    1 point