• Write what you wish other people would say about you
• Write from your mother's perspective
• Let other people (your mom again, haha) write about you
• Be honest and be yourself!
• Make sure there are things people can remember you by
• Don't try to make everyone love you. You'll fail. Make sure you appeal to a core audience, not something watered down to keep everybody happy
• Do stuff with visuals instead of text. Text is boring.

There are no universal tips and tricks. What works for one brand won't necessarily work for another.

Just be honest about yourself. More honest you are with your words, more you will speak to people. Word-smithing works, but to only some extent.

Some things that work for me which I learned from masters and from my own experience:

1. Imagine you are a salesman and you are selling your product (your brand or yourself) to a person in front of you. Then note down the words you would say to that person in order to sell to him. (read Cialdini)
2. Be as visual as possible. More visual your language is, more convincing you will sound. (read Oren Klaff).
3. Read, read, read. Creativity is all about connecting dots, dots you already have up there in your brain.

Specific to "about" page, provide your philosophy, what you believe in (Here's what WhatsApp founders believe in), what you want to accomplish etc.

Change if something isn't working for you.

No clue, but check these out:

http://bestaboutpages.com/

I would love get some tips as well! I never know if my about page is good enough, if I'm missing something, or just doing it all wrong.

On my about page, I include my professional bio, values and a few images of myself. Including photos of yourself is an easy way to increase trust with site visitors.

I also created this manifesto worksheet. Manifestos definitely work for some companies.

Here's a questionnaire I use in my class to help students craft their personal bios. I got this from an article that's no longer online.

Things I Always Consider Including on About Pages

• The Story
• Team (Clean photos + bios + links to social)
• Manifesto
• Mission
• Photos of the office, etc, team having fun together
• Link to Careers Page
• The Why (Typically with story)
• PR kit link

I really like Henri Bendel's about page. It's unique because they show off their buyer personas: http://www.henribendel.com/on/demandware.store/Sites-HB-Site/default/GirlsPlayground-Folder?fdid=bendel-girls

A few more resources:

• http://thestoryoftelling.com/10-rules-for-writing-about-me-page/
• https://www.volusion.com/ecommerce-blog/articles/once-upon-a-time-the-best-brand-stories-ever/
• http://sixrevisions.com/content-strategy/about-page-guidelines/

A few examples

• Personal: http://www.mallorywoodrow.com/story.html
• Good brand story: https://brandyourself.com/info/about
• http://bestaboutpages.com/
• http://flatinspire.com

Tell a story

I was at Layers during WWDC and listed to a talk by Jessica Collier about copy that was excellent (not an easy feat for something that can be a dull subject). She's written about the subject - https://medium.com/@verbagetruck