Has Microsoft bought Dropbox or something?
Lots of "Microsoft Office" as if that's how I'm supposed to be using Dropbox, weird when they're launching productivity tools themselves.
No, but might have something to do with how Office is pretty much still the worlds #1 office productivity suite... by far.
I think the idea is to more directly compete with Google Drive/Docs without having to build out a full productivity suite themselves.
Dropbox Paper (or whatever it's called) seems more like an experiment in light-weight collaborative note taking rather than a full Word competitor.
They might be looking to position for acquisition by MS, but I think that's a stretch. More likely they're trying to not get beat by Box so soundly in enterprise, and Office integration is an important aspect of that. Also, what Matt mentioned about MS Office ubiquity.
The video is great!... curious if they did it in-house or not.
It's curious that photographers have more or less solidified the notions of authorship (meaning they demand explicit copyright attribution), but the video industry—which I imagine is much more demanding—hasn't established that same level of creative acknowledgement.
Regardless, your point is well taken. Who made this??!!
Would you want commissioned works for a company to have credits all over them?
Hyper Reality comes to mind
Why not? They're not high art they're just adverts.
Good software credits the devs, Album covers and books credit the designer and no one complains.
Because I don't see commissioned photography or illustration or video by a contractor or an employee as any different to writing copy or code or managing the project. What makes photography special? If you’re going to credit one person, why not credit everyone involved? And if you’re going to credit everyone involved, is that a practical solution? Should the authors of the CSS have their names all over the production files?
I am all for credits where it makes sense. I like software about windows with credits. It’s a pretty silly suggestion to spray credits on a marketing page for a product though. I’d go as far as saying it works against the customer’s need — they’re there for information, not names of staff members.
If you’re going to credit one person, why not credit everyone involved?
That was my point, maybe you should.
And if you’re going to credit everyone involved, is that a practical solution?
Should the authors of the CSS have their names all over the production files?
Worked at a place that did this actually
I like software about windows with credits
"Only dev work is real valuable work XD"
It's curious that photographers have more or less solidified the notions of authorship (meaning they demand explicit copyright attribution)
That's not true at all.
Instrument made it. :)
I disagree. The video's the worst part of it all! I would like to see how efficient the features are tbh but the surrounding props and colour use makes it feel stale already. The VO's quite monotone throughout and when paired with that repeated piano makes it feel really slow and, well – boring.
This is a really tight bit of work. Love the way they work the brand colour into the poster image and how they make a very simple layout fun.
Also – mad props for using HTML5 looping video appropriately!
Reminds me of MailChimp's aesthetic with the real-world objects and muted color palette.
Is that logo animation at the end new? Because it's pretty cool.