But never distract the user with pop-ups which are closed almost immediately anyway, because of advertisement expectations.
That's what I do but those pop-ups actually generate leads. Sadly, most marketing is driven by pure numbers, quantity over quality. There is a lack of common sense and maybe is a cultural thing that eventually will fade away.
Ten years ago, in Sao Paulo, Brazil, outdoor advertising was outlawed. Critics shouted big economic losses. By now, people seems to be more happy than ever about it:
Bang. Bang. Bang. Love your punchy writing style.
The interstitials and chat tools work well for lead acquisition and cost absolutely nothin to run. The ROI is high, effort to invest is low. They're here to stay unfortunately.
It wont be long before AdBlock have a tool to disable the automated chat tools though, so there's always that.
Excellent article, wrote about what I thought. I hope people will enjoy the article.