3 comments

  • Jason Li, 5 years ago

    This was written by my colleague and boss Mark Bult (Twitter @espd). It's definitely one of the most detailed posts online about what it takes to design a brand. I worked with him and saw the process from within and even learned something from this post! Hope you'll learn something too.

    1 point
    • David KlawitterDavid Klawitter, 5 years ago

      Loved it. We're just finishing up a similar (albeit much quicker) process. I love seeing how others work.

      0 points
  • Mark BultMark Bult, 5 years ago

    Thanks for comments here and elsewhere. If others have undertaken a similar redesign, Iā€™d be interested to hear how your methods and results differed.

    0 points