3 comments

  • Darren Krape, over 3 years ago

    "So, they did so literally with their brand identity—by having their DNA analyzed in a lab, and pulling sequences that were unique to each of them."

    Neat!

    "Being a digital agency, lifeblood didn't feel right wasting paper on traditional stationary they would never use. Instead they used their own DNA on censored top secret FBI documents."

    ...uh huh...

    1 point
    • Adam Hayman, over 3 years ago (edited over 3 years ago )

      That's where they lost me too. I went from "Oh, that's pretty nifty!" to "...huh. Alright. Whatever you say, man." really fast.

      0 points
  • Jonathan SimcoeJonathan Simcoe, over 3 years ago

    Nice find! Their site design is beautiful too:

    https://www.designernews.co/stories/69453

    0 points