53 comments

  • Adam Brace, over 5 years ago

    The first in a 2 part series about shit that doesn't really matter....

    53 points
    • Andrew Simchik, over 5 years ago (edited over 5 years ago )

      Are there really 19 (and counting) people who make a living at design and believe a logo "doesn't really matter"?

      I mean, you can hold the complete opposite opinion from Eli's, or consider Instagram an insignificant brand (?!), but if we're not here to discuss the success of design, the design process, and the reaction to it, what are we here for?

      28 points
      • Adam Brace, over 5 years ago (edited over 5 years ago )

        What I'm getting at is all this in depth critique of a brand that changed their logo is stuff that doesn't really matter. A lot of smart people made an informed decision about their brand and changed it. The logo is neither here nor there but Instagram as a product is so great. Obviously it's important and I care about branding but it's not the be all and end all when the interface is the most important part about their brand/product. The app icon really just serves the purpose of aligning the product alongside others on the home screen. Most of this is all a reaction to the fact they changed something that everyone told them for 3 years was outdated. Let's be done with it now.

        16 points
        • Andrew Simchik, over 5 years ago

          We definitely agree that Instagram's a great product (it's probably the only social medium that makes me happier when I use it) and that the interface is of more urgent importance than the app icon (both of which I was fine with before). I do still find it educational to read and talk about all of those things, but I guess I can understand the fatigue.

          10 points
      • Ben MJTBen MJT, over 5 years ago (edited over 5 years ago )

        Does it honestly matter, though? They could change their logo to the shit emote and the world would still turn. It's not that logos don't matter, it's more that it's pretty inconsequential what a billion dollar app for taking snaps on my phone has as their logo. All this hot air from people like Schiff is just ridiculous, the logo is absolutely fine.

        1 point
        • AK SelbyAK Selby, over 5 years ago

          Guy who says this conversation doesn't matter continues the conversation about why it doesn't matter.

          3 points
        • Andrew Simchik, over 5 years ago

          It's a good question. Does it matter? According to Eli, it mattered enough to Instagram that they went through, what, 300 variations to get to the one we see? Perhaps they, too, decided in the end that it didn't matter and just threw a dart at the wall.

          1 point
  • John PJohn P, over 5 years ago (edited over 5 years ago )

    "The team considered 300 icons in all"

    "Total disregard for the process." (Implying this mess is worthy of being called a process)

    "All those explorations were actually up on the walls all over their office"

    "a subtle cue to anyone that watches, which says, "Hey, we did a ton of work and this didn't happen by accident!"

    How did we get here?

    At what point did designers working in tech/startups decide this was in any sense a sane way to design?

    Why are we supposed to praise them for throwing shit at the wall in the form of several hundred arbitrary variations of a camera glyph?

    This idea that somehow putting everything on walls so the whole office can stick their oar in is asinine. It's pure design by committee.

    Throwing shit at a wall to have it judged by committee is still just a popular piece of shit on a wall.

    "Have some fucking empathy. Everyone is trying hard."

    I'm not going to have empathy for someone doing their job, but I will pity their misspent effort when a more appropriate solution could have been achieved in a fraction of the time with clearer creative vision and management.

    Designing 300 logo variations for ANY brand isn't creative direction, it's a full on creative train derailment going straight off a cliff and head on into a preschool. It's laughable that any designer in these companies signs up for this shambles of a process and genuinely believes just because they're passing a pile of glyph colour and border radius treatments daily that it's somehow well invested design time.

    Funny how if someone perceives that a design didn't take much work, it's not good. How do I make something look like it took A LOT of work?

    Taking too much effort to achieve something poorly doesn't make it good. Plenty of well regarded design classics didn't take a lot of work. It's the finished product that matters and if it's poor then pointing to the mountain of rejected ideas isn't going to make it any better.

    31 points
    • Liam FLiam F, over 5 years ago

      Yeah, I am more intrigued by the thought process these companies have making a show out of the process instead of just showing what they have made.

      I would never want to show my failed attempts to a client in hopes it get makes them to appreciate the final design.

      8 points
      • Matt StuhffMatt Stuhff, over 5 years ago

        Agreed. Offering up the process can be interesting, but when the design is interpreted as bad, it almost feels like someone having to explain why they ended up where they did.

        It's as awkward as someone explaining a joke when no one laughs.

        4 points
    • Dan GDan G, over 5 years ago (edited over 5 years ago )

      I'm not going to have empathy for someone doing their job

      Welp.

      8 points
    • Hans van de BruggenHans van de Bruggen, over 5 years ago

      This idea that somehow putting everything on walls so the whole office can stick their oar in is asinine. It's pure design by committee.

      The sane idea in this comment.

      4 points
  • Oleg TsaplinOleg Tsaplin, over 5 years ago

    29 points
  • Ed AdamsEd Adams, over 5 years ago

    Why does Eli hate everything

    23 points
  • Oscar von HauskeOscar von Hauske, over 5 years ago (edited over 5 years ago )

    I literally sighed and felt pain when I saw this on the DN Feed

    18 points
  • Sean O'GradySean O'Grady, over 5 years ago (edited over 5 years ago )

    I was expecting this post. I was expecting this hyperbolic tone.... I was expecting this to be on the front page of DN. I was expecting a backlash in the comments. DN community - change it up!

    16 points
  • Moeed MohammadMoeed Mohammad, over 5 years ago

    "This is my version of Design and whoever doesn't follow it is wrong"

    8 points
  • Bruno AbattiBruno Abatti, over 5 years ago

    Who cares about what this guy has to complain? Oh, I'm sorry — I mean... critique. Look at his site. Is he going to write about how old and not-attractive his site looks?

    8 points
  • Russ BrownRuss Brown, over 5 years ago

    The Mary Whitehouse of design is back.

    8 points
  • Josh BakerJosh Baker, over 5 years ago

    Clickbait strikes again

    7 points
  • Duke CavinskiDuke Cavinski, over 5 years ago

    A curious thing about the new icon: because it feels more casual, I've been tapping on it more often. It's certainly bold on my screen, compared to many other simple icons on white. I think with the previous icon, it had a feeling of a utility or tool, almost like it might require work to interact with.

    The camera icon in the actual tab bar is also reduced a lot now, and one could argue that they no longer have to encourage content creation: the argument is already made.

    Despite how long this branding lasts or what's to come, I think Instagram is actually on to something relevant for the brand as it exists today, in my opinion.

    6 points
    • James McGill, over 5 years ago

      Agreed. I find my eyes are drawn to the icon as well. Although, it could also because I tap on it close to 10x a day and my eyes are trained to look in the same spot whenever I have to urge to open the app.

      2 points
  • Rich ArnoldRich Arnold, over 5 years ago

    Hot takes here! Get em while they're hot!

    5 points
  • Rob McMackin, over 5 years ago

    I genuinely enjoyed this and most of Eli's other articles. I may not agree with everything he says and the tone may be snarky, but they're still better informed and backed up than the majority of articles that pander to the existing status-quo.

    4 points
    • Liam FLiam F, over 5 years ago

      I agree with you, I'm relatively new to his commentary on design but I enjoyed it.

      However I do disagree on one point though, I love his snarky tone. Haha.

      2 points
  • Vince LaneVince Lane, over 5 years ago

    Someone should let the author know that modernism, while it had a good run, came to an end in the 40's-50's.

    This is modern:

    Eda Mirsky Mann (1911–2012)

    1 point
  • Laurens SpangenbergLaurens Spangenberg, over 5 years ago

    The second I saw Instagram's new icon and black/white interface I already knew that Eli was going to have a field day. I never expected it to be a trilogy.

    1 point
  • Thompson GeorgeThompson George, over 5 years ago

    Watch your back Eli.

    1 point
  • Ben MJTBen MJT, over 5 years ago

    Haha, I thought this might give the old boy a palpitation.

    0 points