hahaha, yes Brent Rambo
Actually, I'm the src :) Made it for this very comment, tweeted it and it blew up!
The moment when you realize this comment has more upvotes the OP!!
looks like they spent more time on the video explaining how hard they worked on the new app icon than on the new app icon itself.
They went to great efforts to show how many iterations they threw away. The video showed a version literally being thrown out more than twice.
Sometimes I feel like these huge rebranding projects that involve lots of people, iterations, time, thought, etc end up yielding something pretty lackluster. Maybe too much groupthink and not enough risk taking.
You know when you would do math homework and you were expected to show how you got to the answer, even if the answer was wrong the teacher appreciated the process. Feels like that, you may not like the result but I promise you we did work and this is what happened!
WHY YOU MURDERED THE LAST SKEUOMORPHIC ICON
Waiting for the draconian Eli Schiff review.
I dunno about you guys, but I actually like it.
Didn't Eli Schiff call this in one of his recent posts?
i thougt it was this one: http://www.elischiff.com/blog/2016/2/9/social-media-whitewash
Eli's rendition was better.
Surprised they went with an all white UI and not a dark UI, if their goal was to make the photos stand out more?
I guess this is debatable. When you go to a gallery most of the art is on white walls. I know its a different context but I think photos can pop on white just as well as dark.
Screen is different than print.
Yeah, white walls don't emit light ;) but whatever, not that fussed about the new logo or UI, all a bit overblown really ... the non-chronological timeline is more of a problem :/
So that you edit in the same environment that it's published in.
I don't hate it, but it just feels... "off". I think part of it is the monochromatic color scheme; the blues and grays from the previous iteration helped create some personality and contrast. This just feels like a wireframe, and a rather bland one at that. I'll reserve final judgement until I get some heavier use in, but my first impression is a solid "meh".
It is super generic. Especially in a crowded space like camera apps.
I love the app icon and the UI on it's own. But it kind of killed the Instagram brand identity and I have nothing to associate Instagram with anymore. It's much more bland and forgettable. But I guess that's OK when you dominate the market.
I'll still use it every day and will most likely get used to it fast. It's not the end of the world.
I think they're banking on the fact that most users see and interact with the icon many times a day so that they will build familiarity very quickly.
Instagram, embracing the hazy LA sunset filter of their dreams
Its gotta be the sunset from the Facebook campus..
Someone buy this guy a beer
The colors of the the app icon are too crazy for me. None of the colours within the icon are used in the app also.
I’m just thinking of the number of sites I made that I’ll have to update the icon on...
Sticks out like a sore thumb on my phone homescreen :'(
To me, the craziest thing is in their guidelines they say this: "Please respect the app icon and the glyph. Always maintain their set proportions and never show the glyph or the app icon as smaller than 29x29 pixels."
29x29!? That's huge. They really need to offer a 16x16 version of the glyph. That seems like a huge oversight. I wonder if they really enforce it, though?
Well, they use a simplified version for small sizes:
But it doesn't look like they have that in their brand at all for public use?
the favicon on their website contradicts this
If this was created by a senior in design school, then I'd be impressed. Otherwise, it earns a resounding "meh..."
the monochrome icon is ok, minimal/departure from the polaroid thing, but ok.
That purple/pink/orange thing is ...just so arbitrary. I don't feel it makes the 'rainbow live on' at all
Uggg, now I can never update the application, I can't deal with that springboard icon. This is a real bummer because the updated UI looks nice.
Eli is going to do his NUT
Expecting a lot of tears about how uniform this supposedly is. Would be interested in seeing those peoples home screens as this still looks markedly different from a lot of icons IMHO.
It stands out like a sore thumb, at least on my home screen.
Not sure about that
sorry to say but this is a bad UI design. It looks unfinished, whitespaces are smaller. You have no idea where to tap, making a post looks like it'S made in microsoft paint...Thumbs down :(
I wonder how many millons of people will think their app has just deleted. The Instagram icon was very recognized, now all that trademark is lost.
Im indifferent on the App Icon but really like the UI changes.
Yea the icon branding stuff has its issues (not entirely sold on the strategy/rationale), but I'm sure it'll die down. Criticism is to be expected with any major rebrand. The bigger issue is the UI/visual design within the app. Everything is essentially one color, which creates contrast issues for me at least. It's difficult to visually separate navigation & interface from the content. It all blends together with the white. In attempting to make the content stand out more, the layout is harder to visually scan. I also wonder what the accessibility experts would say about this as well.
It looks like they went to great efforts to produce that "new look" video. Perhaps time would have been better spent extending the new branding to the other products in the IG family...
They have. It's available on iOS right now. Not sure about Android but if you don't have an update yet, you should see one soon.
Icon aside, so glad they did away with the off-putting blues and blacks from the previous UI. Much cleaner.
I don't dislike it, but i certainly don't love it either..
Sometimes it feels like teams get blinded from their own work. Working and iterating on the same thing over and over again, it gets hard to distinguish good from bad in the end.. that is until you look back at it again a month or two later with fresh eyes.
Do others seem to find themselves in this position at times? What do you do in the realization of such?
Now I want A Medium article about all the process and a new thread of it here inside DN ..
Why do they separate the icon from the type on web? Isn't this kind of anti-branding? Like this?
I wondered when crazy gradients would come back into fashion. Flashing text next?
I found the design inspiration for the new logo... it was out of this world... https://dribbble.com/shots/2710158-New-instagram-logo
I was waiting for something like this after tapping the icon http://cl.ly/2t0Q0V0u2w07/ig-gradient.mp4
Missing the iconic orange of in-app notifications, but overall into it.
Luckily, I don't have to see that LA gradient too often since I search for everything on my phone.
I still like the icon. It still has this outstanding look even though it's flat now.
A day later and the app icon has seriously grown on me. It stands out on my home screen as so much more enticing than anything else. It's a downer, actually, to get into the app and not be in a ~ world of gradient ~. I want that app.
Looks like they're using a new condensed typeface too – seen here