This site is incredibly frustrating.
Layout and visual design A+. Animations and scrolljacking F-.
- Unnecessary loading screen(s)
- Gratuitous animations
- Scrolljacking (and later, weird slip 'n' slide scrolling)
- Hamburger menu navigation
I'd like my bad UX bingo prize please.
Pretty site for sure, couldn't last more than about a minute on it though without getting impatient.
Huge loading indicator.
Oh it is done
Clicks next link
Next loading indicator
Scroll jack. :( Visuals :)
Have to agree with everyone else. Beautiful website, like, fantastic visually! but load times and scroll jacking make it hard to use.
However after you get into one of the pages, or sections, the scrolling is super smooth, which I love.
I've seen that parallax effect somewhere everywhere in every codepen of 2014/15.
Everyone pretty much covered my reservations with this design. One thing I have to add is this: I am a big fan of more playful grid systems like the one implemented on the category pages here. The problem is that it all goes wonky when you employ so much parallax on all of the different elements. It seems counterintuitive to set up harmonious spatial relationships and then destroy that as soon as the screen moves.
Holy moses! What a shame that such at nice and appealing layout/design is complely ruined on a loading/animation/scrolljacking bonanza... I just made a small test of how long it actually takes to get from one page, to the content of another page. 16 seconds :o