Great website and nicely executed, though I do wish there was a direct buy button at the end of the "process". I tried clicking the watch at the end in hopes that I would be takes somewhere. Still really nice though :)
I also agree with your opinion. After cliking the watch at the end, I thought "So what?"
Yeah, once you get to the last "faces" step. It kind of fell apart. It's almost like they need to have the case and band selection and then pop a "summary modal" or scroll down to one. There you would see your selection bigger, a description/specs and an order link.
If they really wanted to still show the different faces, it could be on that final version of the watch. The reality is, it's black/off 90% of the time.
It breaks the back gesture on my trackpad.
"These aren't the watches you're looking for..."
What action am I suppose to take at the end?
If you go back to Cases, after selecting a Band, it starts all over again. Weak.
I was expecting "Buy" button at the end.
If they're not going to give me a simple "buy" feature than what is the point of this? This only showcases how tacky they look.