[kisses fingers] This is brilliant – the thought that went into constructing the single-colour version of the logo is quite incredible. I also absolutely love the physical-digital back and forth, using letterpress to determine how to digitally render the mark. There's so much to this – it's a mark that would be difficult to render without the aid of tools both old and new, but this only reveals itself at a closer look. Beautiful.
Brilliant work. Finely detailed, but also elegantly simple in the 1-colour version.
Are we back to 1920 now?
What do you mean?
Design trends are cyclical.
Love it. Nice to see something with intricate detail for a change.
I like how it is a nod to almost all the other versions of the logo, combined into one.
Gorgeous update. I never noticed how awkward the 2005 version was.
Hey Patrick, normally I´m not a huge fan of redesigned logos that exist for such a long time because the often get worse ...but this is awesome. It keeps the Guinness-Spirit and at the same time adds a "new" but very pleasant note. Great work!!!!
Just brilliant work. Massive step up from the original. Design Bridge again doing it right.
Kinda enjoying this. The detail is making it look very tactile, and kinda makes you want to touch it :]
Think it works just fine.