[kisses fingers] This is brilliant – the thought that went into constructing the single-colour version of the logo is quite incredible. I also absolutely love the physical-digital back and forth, using letterpress to determine how to digitally render the mark. There's so much to this – it's a mark that would be difficult to render without the aid of tools both old and new, but this only reveals itself at a closer look. Beautiful.
Brilliant work. Finely detailed, but also elegantly simple in the 1-colour version.
Are we back to 1920 now?
What do you mean?
Design trends are cyclical.
Love it. Nice to see something with intricate detail for a change.
Hey Patrick, normally I´m not a huge fan of redesigned logos that exist for such a long time because the often get worse ...but this is awesome. It keeps the Guinness-Spirit and at the same time adds a "new" but very pleasant note. Great work!!!!
Gorgeous update. I never noticed how awkward the 2005 version was.
Kinda enjoying this. The detail is making it look very tactile, and kinda makes you want to touch it :]
Think it works just fine.
I like how it is a nod to almost all the other versions of the logo, combined into one.
Just brilliant work. Massive step up from the original. Design Bridge again doing it right.