These are NOT the logos of Medium AirBNB, Flipboard, and Beats (twitter.com)
7 years ago from Bady Qb, Designer.
7 years ago from Bady Qb, Designer.
Not surprised. I have that book (or a similar one) and every shape with simple geometry has already been created before.
I doubt the designer(s) working on the logo looked through the book and thought 'yer lets steal that'
What book is it?
Logo Modernism is the book that I have. Its a great coffee table book (its huge) https://www.amazon.co.uk/Logo-Modernism-Design-Jens-Muller/dp/3836545306
Even if they did steal those shapes, why does it matter?
I find this designer/artist fantasy of originality to just be misplaced ego. We want to believe that we are unique little snowflakes...that somehow the ideas that are in our heads belong to us as if they were gifted to us by the heavens. In reality, everything in our heads was placed there by some outside influence. When the entire industry (and really, human culture in general) moves based on trends, for anybody to say that what they are doing is truly "theirs" is lying to themselves.
I highly recommend anybody who hasn't seen it yet watch Everything is a Remix: http://everythingisaremix.info/watch-the-series/
Copyrights, patents, trademarks are all based on the idea that every idea is a snowflake. Lawsuits have been waged for pettier matters.
Don't think these 4 have anything to worry about though.
Er, not exactly. Thats one way of framing it, but it ignores the work that people invest in building up ideas, systems, etc. I think its possible to acknowledge that ideas are built upon others while still maintaining that the creator has made a significant contribution and should likely be rewarded for their work. These logos are obviously a poor example.
If you're curious, this paper on patents and innovation is pretty interesting: http://www.gwern.net/docs/2016-moser.pdf
That's actually one of the topics that Everything is a Remix took on. They make a pretty strong case that in many industries--say Tech for example--patents/trademarks/etc are innovation killers and actually a giant drag on the economy. You end up with a bunch of mega-corp incumbents building giant patent castles with a moat of lawyers around it trying to stave off any disruption/competition. Instead of coming up with the next great thing, resources are being wasted fighting over inane BS like "who owns the shape of this metal screen?"
Pretty much agree. Everything in our heads is based on experience, but each person reacts and mixes it up differently. We're all idea blenders making design smoothies.
Whatever has happened, will happen again; whatever has been done, will be done again. There is nothing new on earth.
– The Bible
I definitely saw that quote somewhere before the Bible came out.
The Bible got one thing right, at least.
btw this was my original tweet: https://twitter.com/stefanotirloni/status/725065684862922753
I took those screenshots from the book: Logo Modernism
I'm not interested on saying that Medium AirBnB are copying other logos... is just funny on how we can get the similar final result.
There's another one similar to the new Uber :)
Everything at some level is inspired by something before it.
This video is worth a 10 minute gander if you need a little distraction:
Here's a link to the full book I believe: https://www.scribd.com/doc/250995633/Trademarks-and-Symbols-Yasaburo-Kuwayama
Hope it's helpful!
I also see the Bluetooth logo on page 16 (28 of actual book)
That was interesting - thanks for sharing!
O...M...Goodness. – Officer Clawhauser (Zootopia)
@Manny Why aren't you in the top section..
Any decent designer (in any field) has a huge library of stuff: colour, materials, textures, patterns, symbols, components, parts, books, etc, which is regularly used to embody the design process. In some ways, the design process is a meticulous sequence of curated selections.
Life is a remix.
Can you please have a look at the book again and upload pictures of the logos created around 1985?
According to my calculations, 33 years is the average period a logo will reappear. Pretty excited what the next trend is :P
SHOTS FIRED..!! It'd be interesting to see what do they have to say.. @Medium, @AriBNB, Flipboard, @Beats.. ;)
Nice find, last century logos revive today.
Keep calm man
And carry on
Where the design community meets.
Designer News is a large, global community of people working or interested in design and technology.
Login to Comment
You'll need to log in before you can leave a comment.Login
New accounts can leave comments immediately, and gain full permissions after one week.Register now