Coca-Cola Unveils New Global Packaging (adage.com)
over 7 years ago from David Barker
over 7 years ago from David Barker
What are they going to do with Coca-Cola Cherry? The undisputed champion of the coca-cola brand drinks?
And vanilla coke!
I got a 1,000 word Medium post coming up about how incredibly wrong you are.
I'll hit back with a "Top 10 Reasons" list.
I ain't shook.
not a fan of the life can (red/green vibration), but those Diet & Zero cans are :fire::fire::fire:
Totally. Makes it look like some tomato/vegetable drink.
Can't help but feel they're diluting what I thought were pretty strong brands in their own right (Coke Zero and particularly Diet Coke), at least in the UK.
This plus getting rid of "Choose happiness" and replacing it with the significantly less emotive "Taste the feeling" just seems like two pretty terrible decisions.
Will be interesting to see if the changes have an effect on sales.
I'm getting a bit of a Japanese flag feeling from the glass bottles!
I don't understand the absence of the two greatest versions though, Vanilla and Cherry!
As nice as the rebrand looks visually, I really don't like this change. I believe (at least in the UK) they trialled the bottle labels with completely red branding, and kept the bottle cap colours for each product (Zero = black cap, Life = green cap etc).
It was horrible... I bought the wrong bottle a number of times, and it made me lose trust when scanning the shelf for a drink. What used to be really simple and fast suddenly made me think twice to check the cap, as well as the text on the label for good measure.
It sounds silly, but I can imagine plenty of others had this issue as well. Hopefully they think again about the colour scheme - If cans are lined up like they are in that picture, it would be pretty easy to think you're grabbing a coke, and walk away with a Cherry coke... eurgh. Literally, the worst!
Cherry coke... eurgh. Literally, the worst!
your opinion, it's wrong
no. Cherries are wrong!
People still drink coca-cola?
Do you live in a cave?
No. But I'm from a country where Coca-Cola and Pepsi are used as pesticides by farmers.
Extract from the article Jay posted - "Agricultural specialist Devendra Sharma says some farmers actually think that the drinks are the same as pesticides, but he explains it's most likely because of the sugar syrups and when they are poured on crops they attract ants which in turn feed on the larva of insects."
Saying "Coca-Cola and Pepsi are used as pesticides" is rhetoric.
You can however say that Coca-Cola and Pepsi are used in place of, or instead of pesticides, but it doesn't have the same fear narrative.
I'm under no impression that soft drinks are a good thing for people to consume on a regular basis by any means, but they are possibly no worse than cigarettes and alcohol, so when you make a remark as though you're baffled that anyone would still be consuming these drinks, it just seems a little silly by comparison.
Same way, when you make a remark as though you're baffled that anyone do not consuming these drinks, it also seems a little silly by comparison.
I didn't make a remark as though I was baffled that anyone would not consume these drinks...
I said "Do you live in a cave?" - Which was suggesting that I am astonished that you could make a remark suggesting that no one drinks these beverages anymore, especially given the value of Coca-Cola as a company.
The green/red combination on the bottle seems to be a much better colour palette than the green/red on the can. Good for me, bottled Coke always tastes better than the canned one anyway ;-).
Love it
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