• Kyle ConradKyle Conrad, almost 7 years ago

    I love the brand idea of "Fueling America" - not so much the design, as I think it's a little too flashy for the IRS, but just the concept of attaching that money you're paying to the positive things you get out of it. Space travel, education, etc. are all important to our nation and our future and tend to get brushed aside behind "we need less taxes" or whatever, so branding the IRS as the reason we have things like that helps communicate to the average person the good behind it.

    7 points
  • Clark WimberlyClark Wimberly, almost 7 years ago

    These are so superficial it's almost painful. Design can solve lots of things, but the tax process in a waaaay deeper hole than visual design could fix.

    PS the last one (with the payment app) looks like a bootleg TurboTax.

    7 points
  • Kramer _, almost 7 years ago

    When I glanced through this article I saw the 3 logo comparisons half way through and thought the first one was well thought out and elegant. Then I realized that was the original logo. That pretty much sums up the whole thing for me.

    3 points
  • cliff nowickicliff nowicki, almost 7 years ago

    The white house shirt with the fountain looks like that person is taking a whiz. It's a tough sell to make the IRS seem like a good place. The first one looks like a bunch of modern day cold war propaganda. The second one with the logo isn't really a rebrand especially with just putting the "I Heart R S"which reads wrong and doesn't give the impact. The third one's layout looks like it was slapped together without too much thought and isn't too visually pleasing when compared to how brilliant Turbo Tax handles it all. The logos look like they could be a basis of something.

    I'm sure any designer here could rebrand the IRS and it would be amazing.

    2 points
    • Mike Wilson, almost 7 years ago

      Yea I mean Base Design are just a bunch of hacks. Who needs their decades of experience and accolades and cultural relevance and internationally recognized taste. The uber-talented 22 yr old Dribble kids on Designer News would obviously do so much better.

      2 points
  • Ed AdamsEd Adams, almost 7 years ago

    Why are the colors used in all of these so ugly it hurts my eyes!?

    1 point
  • Giovanni HobbinsGiovanni Hobbins, almost 7 years ago

    The app idea was my favorite because some thought was behind it. The visual reimaginings were nice and but largely in la-la land IMO.

    0 points