I knew I recognized it from somewhere
It's pretty good albeit kind of out there for a mainstream brand just for sheer crypticness (prob why it wasn't considered seriously first time round)
it reminds of great design firm The Mill
or the revamped MIT logo
"HP says it'll be using this logo solely on its premium laptops."
For this use case, I think it's a strong mark.
really sleek, reminds me of the LIP logo
like this :
Wasn't this just like a joke logo from almost 5 years ago? Or some student's project. I remember this from a long time ago. I really liked it back then, but am having second thoughts now.
Interesting that this was canned in 2011 and then brought back?
HP Board member: We're going down the drain already, why not try that crazy-ass logo?
Another HP Board member: Sure ¯_(ツ)_/¯
In all serious that's the kind of attitude board members of big, stagnating companies probably need.
I tried to use emojis natively but didn't work so here we go:
“Yeah, yeah, but your scientists were so preoccupied with whether or not they could that they didn't stop to think if they should.”
Everyone is rebranding in 2016... Seems like this is the legacy of designers right now.
Looks an awful lot like Monoprice's logo. Like the one they put on their monitors.
My first thought is it looks like a middle finger when it's upside down. May seem like a non issue, but your logo is seen upside down a lot when it's on a closed laptop lid.
My coworker said that or a dong.
I think it's an attractive mark. But it is unfortunate that expressions of minimalism need to be reserved for "high end" products. As though only an elite audience could appreciate or deserves that aesthetic. Why can't a brand maintain elegance in all of its products? For all customers?
I only know that this logo says HP because I have a cognitive bias (or whatever the word is for when you already know what something is before you see it and your brain just kinda knows what it is already).
If I was shown this logo sans context, I would absolutely not know it spelled HP. My first guess would be "slash comma slash comma" then maybe "lili"?
Like it a lot. It's got energy, it looks tech, and its flexible. And best of all - it's not overly typographic, which had become the done to death (and boringly safe) trend lately.
I do bet this starts a new trend in logo design away from typographic ones.
13 degrees.... illuminati......
Love it, cool, modern and risky!
Reminds me of the monster energy drink logo.
This'll save the company!
Super easy and super descriptive. I like it.
errrrr.... noep noep noep. No thanks.
What's wrong with it?
Yeah, what's wrong with it?
I like it, I guess the argument against it would be that it feels a little like a Dribbble rebrand post. A logo by designers, for designers - there feels like no coherent research shown that this will be a scalable and ownable mark, it stands recognisable wholly because you're being told it's HP, newcomers to the brand wouldn't associate this mark with the years of authority and heritage HP has behind it, and it looks a bit like the famous Windows 'Slate' redesign.
But yeah I like it.
newcomers to the brand wouldn't associate this mark with the years of authority and heritage HP has behind it
Agreed on all accounts, but maybe that's exactly what they're aiming for.
I don't really think that the PC market as it currently exists cares too much about years of authority more so than it cares about cost, or on the opposite end of the spectrum design and power. If it did, HP wouldn't have had to spin off its consumer division and Dell wouldn't have had to go private. It's therefore more important that the logo give HP more of an edge to move up market since I doubt they can compete in the dog eat dog lower end of the market.