31 comments

  • Luke DePassLuke DePass, 5 years ago

    I knew I recognized it from somewhere

    alt text

    25 points
  • ChrisArchitec t, 5 years ago

    It's pretty good albeit kind of out there for a mainstream brand just for sheer crypticness (prob why it wasn't considered seriously first time round)

    it reminds of great design firm The Mill

    The Mill

    3 points
  • Kyle ConradKyle Conrad, 5 years ago

    "HP says it'll be using this logo solely on its premium laptops."

    For this use case, I think it's a strong mark.

    2 points
  • Florent AlixFlorent Alix, 5 years ago

    really sleek, reminds me of the LIP logo

    like this :

    Image alt

    2 points
  • Shane McCleeryShane McCleery, 5 years ago

    Wasn't this just like a joke logo from almost 5 years ago? Or some student's project. I remember this from a long time ago. I really liked it back then, but am having second thoughts now.

    2 points
  • Mark JenkinsMark Jenkins, 5 years ago

    Interesting that this was canned in 2011 and then brought back?

    2 points
    • Daniel FoscoDaniel Fosco, 5 years ago

      HP Board member: We're going down the drain already, why not try that crazy-ass logo?

      Another HP Board member: Sure ¯_(ツ)_/¯

      7 points
      • Duncan RussellDuncan Russell, 5 years ago

        In all serious that's the kind of attitude board members of big, stagnating companies probably need.

        1 point
  • Rolando MurilloRolando Murillo, 5 years ago (edited 5 years ago )

    I tried to use emojis natively but didn't work so here we go:

    2 points
    • Daniel De LaneyDaniel De Laney, 5 years ago

      “Yeah, yeah, but your scientists were so preoccupied with whether or not they could that they didn't stop to think if they should.”

      7 points
  • Joe Blau, 5 years ago (edited 5 years ago )

    Everyone is rebranding in 2016... Seems like this is the legacy of designers right now.

    1 point
  • Nate vNate v, 5 years ago

    Looks an awful lot like Monoprice's logo. Like the one they put on their monitors.

    1 point
  • Kyle CaseKyle Case, 5 years ago

    My first thought is it looks like a middle finger when it's upside down. May seem like a non issue, but your logo is seen upside down a lot when it's on a closed laptop lid.

    1 point
  • Peter NowellPeter Nowell, 5 years ago

    I think it's an attractive mark. But it is unfortunate that expressions of minimalism need to be reserved for "high end" products. As though only an elite audience could appreciate or deserves that aesthetic. Why can't a brand maintain elegance in all of its products? For all customers?

    0 points
  • Ed AdamsEd Adams, 5 years ago

    I only know that this logo says HP because I have a cognitive bias (or whatever the word is for when you already know what something is before you see it and your brain just kinda knows what it is already).

    If I was shown this logo sans context, I would absolutely not know it spelled HP. My first guess would be "slash comma slash comma" then maybe "lili"?

    Rubbish.

    0 points
  • Chris Howard, 5 years ago

    Like it a lot. It's got energy, it looks tech, and its flexible. And best of all - it's not overly typographic, which had become the done to death (and boringly safe) trend lately.

    I do bet this starts a new trend in logo design away from typographic ones.

    0 points
  • Adam FerchAdam Ferch, 5 years ago

    13 degrees.... illuminati......

    0 points
  • Norm Sheeran, 5 years ago

    Love it, cool, modern and risky!

    0 points
  • Gavin Atkinson, 5 years ago

    Reminds me of the monster energy drink logo.

    0 points
  • Andy StoneAndy Stone, 5 years ago

    This'll save the company!

    0 points
  • Csaba Kissi, 5 years ago

    Super easy and super descriptive. I like it.

    0 points
  • Kenneth JensenKenneth Jensen, 5 years ago

    errrrr.... noep noep noep. No thanks.

    0 points
    • David James, 5 years ago

      What's wrong with it?

      13 points
    • Catalin CimpanuCatalin Cimpanu, 5 years ago

      Yeah, what's wrong with it?

      3 points
      • Dan SherrattDan Sherratt, 5 years ago

        I like it, I guess the argument against it would be that it feels a little like a Dribbble rebrand post. A logo by designers, for designers - there feels like no coherent research shown that this will be a scalable and ownable mark, it stands recognisable wholly because you're being told it's HP, newcomers to the brand wouldn't associate this mark with the years of authority and heritage HP has behind it, and it looks a bit like the famous Windows 'Slate' redesign.

        But yeah I like it.

        4 points
        • Daniel FoscoDaniel Fosco, 5 years ago

          newcomers to the brand wouldn't associate this mark with the years of authority and heritage HP has behind it

          Agreed on all accounts, but maybe that's exactly what they're aiming for.

          2 points
          • Darrell HanleyDarrell Hanley, 5 years ago

            I don't really think that the PC market as it currently exists cares too much about years of authority more so than it cares about cost, or on the opposite end of the spectrum design and power. If it did, HP wouldn't have had to spin off its consumer division and Dell wouldn't have had to go private. It's therefore more important that the logo give HP more of an edge to move up market since I doubt they can compete in the dog eat dog lower end of the market.

            0 points