"I’m not sure that it’s one-plus-one-equals-three enough."
This is so typical of startup culture now. It also speaks literally to the widespread aim for better looking numbers rather than more accurate numbers that you find in the marketing world.
Even worse, HubSpot was so freaked out by the prospects of this book, that they are/were under FBI investigation for their attempts at email hacking and extortion to try to prevent the book from publishing.
As a past HubSpotter during the time of Dan, I have to say much of what he said was true but not as over the top as described. He is a satirical writer, what do you expect? That being said, It was a good company and I was thankful to have the opportunity to be part of team with a vision for building a great (highly used) product, that is more than can be said for most startups.
I was highly disappointed to hear of the executives that clearly crossed the line to supposedly try to get the publisher to drop the book. No charges were brought, but it sure tarnishes the great things they accomplished there.
Thanks for the realistic second opinion. I definitely felt like the author was exaggerating but it was a great piece nonetheless.
I do think it was a bit oversimplified to call content marketing spam. I read a lot of the "spam" everyday from places like Invision and it usually contains valuable insights/teachings/information. And yes, it makes me like Invision better. But that doesn't mean the content is spam.
Anybody have a TL;DR Version?
Hubspot is a spam condom.
Love the graphic. I wouldn't be able to thrive in this type of environment.
"In fact it is the opposite of spam. It’s antispam. It’s a shield against spam—a spam condom"