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Ask DN: Does applying with a UX design critique offend companies/startups?

almost 5 years ago from , Mobile Developer & UX Designer

Hi,

I have been developing for mobile for 5 years and 2 years ago I started learning UX design. I have started applying to some local positions here in Egypt :)

I usually like to send a UX critique document of the intended company's product along with my submission instead of a portfolio. I state that I am ignorant of the constraints they faced and their design intentions, so I keep it short and directed to general usability problems.

The problem is I didn't get any reply and would love to know what I am doing wrong.

Here is link to a typical submission

Another critique document

Thank you

7 comments

  • Mianje YakuzaMianje Yakuza, almost 5 years ago

    You choose terms like critique or usability problems. I'd rather talk about ux analysis and usability issues instead. Your work looked more like a heuristic evaluation to me, which is nonetheless appreciable, rather than an in-depth ux analysis. In this case the premise might create higher expectations on the documents you send. My only advice, generally speaking, would be to work better on your cover letter copy. No company wants to be approached in terms of critique, not even a startup. I'd just change the tone of voice to a more enthusiastic and positive one.

    1 point
    • Ahmed Baracat, almost 5 years ago (edited almost 5 years ago )

      Thank you so much, that's the kind of feedback I wanted/needed.

      1. So I should change the tone and the terms used from critique to usability evaluation, right?
      2. What about the cover letter, what do you think I should improve?
      3. Did you think the usability evaluation was useful? How can I improve it? Should I go into more details?
      4. What other UX techniques can I use to offer more value for the startup/company I am applying for?
      5. Can you point me to a learning resource about UX analysis? I thought that what I did was that...What's the difference between heuristic evaluation and UX analysis?

      Sorry for the number of questions, but I just want to learn and improve :)

      Thank you so much for your help.

      0 points
      • Mianje YakuzaMianje Yakuza, almost 5 years ago

        Following some quick answer. Hope they're useful.

        1. So I should change the tone and the terms used from critique to usability evaluation, right? Yes, mine was just a suggestion, a more friendly approach: analysis instead of critique, issues instead of problems.

        2.What about the cover letter, what do you think I should improve? I'd simply be more concise and in particular if you address to a specific person or to a specific position, like in the example I read, instead of just saying I am interested in applying for the online user experience team leader – SMA0000J8 position I would explain why, and how I could be helpful to that purpose thanks to my skills.

        3.Did you think the usability evaluation was useful? How can I improve it? Should I go into more details? It can be a good starting point, as you say in the introduction. Just avoid the word problem and be positive about your work (I didn't like the sentence This document is missing a lot of things for instance, though I understood it was just a premise of course).

        4.What other UX techniques can I use to offer more value for the startup/company I am applying for? There are many techniques and methods which can be applied according to your needs. You can find really interesting resources out there (as well as good books of course). Here a few links just as an example: http://uxdesign.cc/ux-methods-deliverables/http://uxmastery.com/resources/techniques/ s://www.nngroup.com/articles/which-ux-research-methods/https://medium.com/@UXAliveTurkey/the-best-ux-designer-tools-resources-collection-24bf115d17bc#.wopwrns81 and generally speaking never forget http://www.uxmatters.com/ where you can find a lot of inspiration.

        5.Can you point me to a learning resource about UX analysis? I thought that what I did was that...What's the difference between heuristic evaluation and UX analysis? You will find many answers starting from the links I wrote in the previous point. Anyway in my modest opinion it's up to you to shape the UX analysis according to the project needs. There are many things that can be done about it (journey maps, flows, personas, scenarios, as well as heuristic analysis which is always useful as a starting point)

        1 point