Showerthought... what if Intercom is A/B testing different versions of the site right now and some people are commenting about one version and others are commenting about a different version...
I can confirm we're not running a test on our homepage at the moment :)
Don't get me wrong, it's a wonderful site and pretty design, but did their people just look at Dropbox's site and go, "ya, let's do that same thing"...
I get you wrong – this style is hand drawn and surprisingly unique – whereas dropbox's illustrations have become a very stylised and outlined – they are also cloned more for this style throughout dribbble and beyond. Intercom could very well be a children's book ( from the words of an illustrator of children's books ) :D
Re: the layout of the site, I was thinking the exact same thing. Especially with this organic illustration style with contour lines replacing the icon-line-style of the Dropbox brand.
Great illustrations/design, but it seems too much "white", very few contrast between sections.. imho
The illustration at the top gave me a headache. Didn't scroll further.
There's some children's aspirin in the cabinet. Feel better!
Illustrations are really nice, but I couldn't focus on text content of page cause they are so in my face. I agree with Alex, they are just A/B testing conversions from different landing pages and I'm not sure this one might be the one.
I would like to hear your opinion guys.
Totally agree. It's nice, but it distracts a lot. I can't easily understand each content that I scroll
We're not running a test at the moment, but we plan to experiment once we've set a new baseline to measure against.
Fantastic! Love the design language and illustration style. Huge fan of the product as well, and it's nice to see the evolution of something that offers so much utility while still putting so much emphasis on brand and style.
PS - love the blur load
+1, the illustrations are really nice. I love the product overall, it's really helpful everyday.
I've been sharing this site design with my colleagues since the new designs started appearing, it's unique and the I love the hand-drawn illustrations, it gives the brand a nice character.
I especially like the fill style, 'wash' background effect and hand-drawn text headers - nothing like Dropbox!
We are huge fans on the product and these designs, good job Intercom team ;)
Feels like a Dropbox clone and the anthropomorphic animals strike a weird chord with me.
I love the way the last panel is overlapped by the characters at the bottom just above the footer. Really nice sense of depth.
I've been raving to people about this product page and illustration style since I first saw you guys testing it a few months ago. So refreshing to see a product not use the exact same repetitive, geometric, grid-based line illustrations that 1,000 other brands rely on. Aside from the style, they're spot on explanations of the product - gets even better on each individual product page.
I'd echo a few others to just add a bit more contrast / divisions between sections. And right-aligned header on the home page feels odds.
Overall this knocked it out of the park though. IMHO.
I like it but I don't care much for how they define a vague problem ("Communication is hard"), make a vague claim ("with Intercom it's simple") then go straight for the jugular and try make a grab for my email address and signup without yet clarifying how they actually solve any of my apparent problems until further down the page.
I personally need more of the story and information about who they are and how they help before I'd even consider handing over my details.
Apart from that though, I really like the style.
It's a best practice to have a CTA above the fold. This is something we've tested and found has improved signup conversion rates. It's especially helpful for visitors who already know what Intercom is based on past experience or due to a recommendation from someone they trust.
There's nothing stopping you from scrolling if you need more of the story ;)
I'm not that fond of the button style, and the mobile navigation has vertical and horizontal scrollbars - but besides that, the site looks very nice!