10 comments

  • Corin EdwardsCorin Edwards, 5 years ago (edited 5 years ago )

    Hardly a rip.

    Not at all difficult to believe someone could reduce the same image to the same simple forms. The dots on the bun are in a logical arrangement, the stacking order of ingredients are to be expected.

    The bembo one is much more accomplished and looks to be part of a cohesive system. The dripping cheese triangle sits in a more interesting spot, the curves on the buns are much more pleasing.

    The thick lines and sedate palette of the coloured version certainly wouldn't make an effective mark.

    When you're dealing with minimalist and geometric forms you have to expect unrelated parties to arrive at common solutions. I don't think it's fair to make the accusation levelled here.

    12 points
    • Jared KrauseJared Krause, 5 years ago (edited 5 years ago )

      We found the Bembos designer.

      But seriously, to call this "Hardly a rip" is like closing your eyes and pretending you didn't see it. It's almost the exact same image, just outlined. This isn't happenstance.

      I'm not saying Bembos is entirely in the wrong either. We've all nearly copied other designs, tweaking them for our liking. It's time efficient and we usually get away with it. The Dribbble shot was clearly just an inspiration for a piece of a much larger branding initiative. The rest of Bembos branding is fantastic.

      2 points
  • Alec LomasAlec Lomas, 5 years ago

    The similarities here are uncanny and unforgivable, but I doubt either one of these is the first example of an exploded-view hamburger. For example, I know Fatburger has been using a (much more dimensional) one for many years. The identity is very well done -- shame to see good work tarnished.

    8 points
    • Nathan NNathan N, 5 years ago

      There are similar ones on thenounproject to your point but the lack of effort in the ripoff is shameful.

      1 point
  • Josiah DJosiah D, 5 years ago

    Normally I would agree and say this isn't amazingly original. But several of the little touches stand out like the slightly-moved cheese, or the exact same number of sesame seeds in the exact same layout.

    Again, not impossible, but I would wager the Infinito designer was definitely "inspired" by this. The bun and size of the patty aren't as refined as the original; not a rip, but seemingly a quick copy.

    2 points
  • Rolando MurilloRolando Murillo, 5 years ago

    Peruvian (Bembos is Peruvian) here. I know Bembos. What a shame. We have such great agencies like Infinito, there's no need for such blatant copy.

    1 point
  • Joe CJoe C, 5 years ago

    Asking from a purely practical point of view here, what could Bembos have done to do this in a 'better' way? Would they contact the original creator through Dribbble and attempt to license the illustration? Curious how they could've gone about this the right way, as I've only ever seen the 'bad side' of these stories.

    0 points