The link seems to be busted/broken/unavailable now.
I firmly back David in regards to his comments about equity. In my opinion (and I have told this flat-out to companies), equity is a bonus for kicking ass and succeeding. It's not day-to-day compensation. It's your reward chunk in a best-case scenario. The only ones who should even be thinking about taking equity over salary are founders... and even then salary ramps up super-quick to the level it should be. If equity was so great, CEOS would always take 0 salary and only options. If you notice, they still take 1 million dollar salaries and then 13 million worth of options as a performance bonus. Think of all the Twitter or FB employees under water with shares. Equity is a stake in success.
Market rate is bullshit. Know your value and know what your role entails. Apply that value to the responsibilities of the job. Every single job I've gotten in the past decade or so, I gave them a number and told them it was non-negotiable. Only one tried to low-ball it.. and it was so they could tell the board they tried. The big key though is to know what your real worth is. It doesn't matter if the average salary for your title in your location is X. What will you be doing? What is that worth?
This looks awesome!
What are particular things designers should pay attention to when negotiating salary?
1) The first thing is to actually negotiate. Many designers are used to freelancing or working on spec as they learn their craft. So when they get a full-time offer with a full-time salary, that number can seem pretty big. That makes it tempting to just say, "Ok!" rather than negotiating to increase that (already large-seeming) salary even more.
2) Once designers do decide to negotiate, it's important to make sure they're not accepting a below-market salary for a chance to "prove themselves" when their work already speaks for itself. (David's comment addresses this too.) Make sure to negotiate for a salary that reflects your experience and expertise.
There are situations where "paying your dues" might be appropriate, but they're the exception. Negotiate for your value up front because once your salary is set, it can be very difficult to make big changes over time.
So 1) Negotiate and 2) Don't negotiate too low a salary in exchange for a chance to "prove yourself".
Great tips Josh, thanks for sharing. Here is a post I wrote a while ago with a few other points.