I'm such a sucker for this brutally simple, no-frills, non-design aesthetic.
Agreed on this.
My initial reaction was surprise at how dated this looks. It feels like a blatantly uninspired approach on this aesthetic.
I feel like didn't go plain or weird enough. needs more bloomberg
I think the idea is to go plain enough, will retaining a little bit of personality. Which has always been Vice's brand. They know their demographic is fickle, and therefore steer away from trends.
The Kanye-ness of this
Looks a lot like the Motherboard logo.
I like it. But why doesn't the digital design (typography) style match the print style?
Reeally nice stuff :)