nice rebrand. less exclusive luxury, more inclusive friendliness.
Definitely much friendlier and more inviting. Probably a good move for them right now.
This is very clean work but why the hamburger menu at larger screen sizes?
I think the Ride and Drive links are the two most important links so thats all they need to feature. The rest of the content can hide under the hamburger without taking away too much info. It also keeps the header open and clean.
Was gonna say the same.
I have the header open and I can see Ride, Drive, Find a city, Help, Sign in, Become a driver all along the top. These are repeated in the hamburger menu. Looks like they just wanted to cram in a trendy menu button.
There are some repeated links, as well as a handful of other links in the menu. Uber Menu Screenshot
Repeating links isn't a bad thing at all. It actually improves the user's experience in finding what he/she needs, since everyone's metal models are different :) As a general rule. Though, I think it's applicable here, in a way.
Why not? :)
Now you can have (not as important) links one click away instead of scrolling to the bottom of the site.
Hm.. its weird. I really don't like it - from a totally subjective point of view though! Seems like really great work, but it just doesn't speak to me, at all.
I completely agree with you! I liked the old version that made it seem slicker and more classy/ sophisticated. This new site/rebrand looks like a watered down generic website.
New logo is nice, but the decision to use "the bit" as a brand element effectively means branding with "a square". That's a tough goal.
The consumer app icon has no connection to the existing Uber branding or the new Uber logo, and does nothing to communicate what the app does. People will come to learn what the icon means, but in the meantime, as an abstract glyph, it feels arbitrary. I can understand wanting to differentiate between the driver and rider icons, but the vast, vast majority will see only see one icon, and it will be unfamiliar.
Also, coming up with city-specific color schemes and patterns is a massive undertaking, and makes it extremely difficult to feel consistently “Uber” between locations. As a branding exercise, this does more to brand the location than to brand Uber.
These things aren’t impossible, they’re just really, really hard to get right. So we’ll see what happens, but I wouldn’t be surprised to see the team scale back their ambitions when they start seeing the ramifications of these decisions.
Actually this is a great idea - people will use uber most in their country and by the time they get to experience the colour schemes and imaging of different places, they will already be used to the logo, fonts, interface - it's still Uber.
That new loading animation on iOS though
Imagine when you're drunk at 3am and look at that to get your uber. Barf.
My thought exactly. This is a great example of ignoring your use case.
I've read on Twitter that if you have 'Reduce motion' enabled in iOS the Uber app respects that and won't show that animation.
Internal design project too, what an effort http://www.wired.com/2016/02/the-inside-story-behind-ubers-colorful-redesign/
Overall feels cleaner and more modern than what they had before, but definitely doesn't feel like "Uber".
The various car illustrations make me weirdly uncomfortable. The proportions are all wrong (the cars are too stretched out).
Well, the footer area is neat. Kinda blah otherwise.
That cartoon version of their app on the homepage might be the worst app explanation ever.
Is it finished?
On second thought - what was I thinking. I do like the photography, and perhaps that is what distracted me what is going on.
As I've dug in, I'm shocked by this redesign.
Not in a good way.
The stubby ascenders and descenders of the new typeface make it basically, illegible. Lots of pointless graphic junk.
Pulsating mesh loading screen on the app update is just annoying.
It now feels like there are two visual languages that are at odds with each other and shouting over each other.
I really like it! According to me they did what Airbnb did a few years ago. Went from biz to friendly.
Yeah, I instantly thought of Airbnb as well.
Site is amazing, tho I'm not huge fan of illustrations
Having a different color palette and pattern for each city is an amazing idea... it's a real departure from the cold black and white Uber has always been associated with. Certainly looks less "premium" now, but it feels more human.
Looks fantastic. It's been interesting to watch the brand evolve from luxury high-end exclusive look to more of a warm, friendly inclusive feeling. Great brand evolution IMO.
I understand what they were going for but I don't think they succeeded. I don't like the execution, feels cold and uninspired. The illustrations are proficient but there's nothing that stands out about them. It's GENERIC in a bad way.
I'd love to see what this site is all about, but so far all I'm getting is http://snag.gy/p2qXO.jpg - the SVG/CSS/JS resources aren't loading in NZ. Feeling quite undervalued right now :(
Any rebrand probably would have a warmer, friendlier look than the old Uber.
With that said, I'm still looking for the Uber rebrands, tries to look more like Lyft headline.
It looks like a rejected concept. Sorry, this is not my favorite rebrand. And that app icon just seems like it doesn't match with everything else.
All those illustrations of Mobile App and Cars look to be taken from 90s video games. Not at all impressive UX wise. Who are they trying to impress them with?
The whole point of redesign is nicely summed by Jim: less exclusive luxury, more inclusive friendliness. Still I personally felt that the whole design and concept made me feel riding Uber a luxury while being cheaper than other public conveyance in India
This is really inspiring and fresh Uber did a fantastic job with personalisation ! it feels 'lets take a Uber now'
holy moly, well done Uber. well done.
hm, new logo and everything eh