38 comments

  • Jim SilvermanJim Silverman, over 4 years ago

    nice rebrand. less exclusive luxury, more inclusive friendliness.

    23 points
  • Brennan Smith, over 4 years ago

    This is very clean work but why the hamburger menu at larger screen sizes?

    14 points
    • George Bartz, over 4 years ago

      I think the Ride and Drive links are the two most important links so thats all they need to feature. The rest of the content can hide under the hamburger without taking away too much info. It also keeps the header open and clean.

      6 points
      • Louis BLouis B, over 4 years ago

        Was gonna say the same.

        0 points
      • Rick KhannaRick Khanna, over 4 years ago

        I have the header open and I can see Ride, Drive, Find a city, Help, Sign in, Become a driver all along the top. These are repeated in the hamburger menu. Looks like they just wanted to cram in a trendy menu button.

        1 point
        • George Bartz, over 4 years ago (edited over 4 years ago )

          There are some repeated links, as well as a handful of other links in the menu. Uber Menu Screenshot

          0 points
        • Michael RurkaMichael Rurka, over 4 years ago

          Repeating links isn't a bad thing at all. It actually improves the user's experience in finding what he/she needs, since everyone's metal models are different :) As a general rule. Though, I think it's applicable here, in a way.

          0 points
    • Gabriel Sturk, over 4 years ago

      Why not? :)

      Now you can have (not as important) links one click away instead of scrolling to the bottom of the site.

      0 points
  • Thomas Michael SemmlerThomas Michael Semmler, over 4 years ago

    Hm.. its weird. I really don't like it - from a totally subjective point of view though! Seems like really great work, but it just doesn't speak to me, at all.

    7 points
    • Irving TorresIrving Torres, over 4 years ago

      I completely agree with you! I liked the old version that made it seem slicker and more classy/ sophisticated. This new site/rebrand looks like a watered down generic website.

      2 points
  • Hans van de BruggenHans van de Bruggen, over 4 years ago

    New logo is nice, but the decision to use "the bit" as a brand element effectively means branding with "a square". That's a tough goal.

    Uber the bit

    The consumer app icon has no connection to the existing Uber branding or the new Uber logo, and does nothing to communicate what the app does. People will come to learn what the icon means, but in the meantime, as an abstract glyph, it feels arbitrary. I can understand wanting to differentiate between the driver and rider icons, but the vast, vast majority will see only see one icon, and it will be unfamiliar.

    Uber app icons

    Also, coming up with city-specific color schemes and patterns is a massive undertaking, and makes it extremely difficult to feel consistently “Uber” between locations. As a branding exercise, this does more to brand the location than to brand Uber.

    Uber locations

    These things aren’t impossible, they’re just really, really hard to get right. So we’ll see what happens, but I wouldn’t be surprised to see the team scale back their ambitions when they start seeing the ramifications of these decisions.

    https://newsroom.uber.com/celebrating-cities-a-new-look-and-feel-for-uber/

    6 points
    • Cristian MoiseiCristian Moisei, over 4 years ago

      Actually this is a great idea - people will use uber most in their country and by the time they get to experience the colour schemes and imaging of different places, they will already be used to the logo, fonts, interface - it's still Uber.

      0 points
  • Nicolas Duc-dodonNicolas Duc-dodon, over 4 years ago

    That new loading animation on iOS though

    6 points
  • ChrisArchitec t, over 4 years ago

    Internal design project too, what an effort http://www.wired.com/2016/02/the-inside-story-behind-ubers-colorful-redesign/

    6 points
  • Mattan IngramMattan Ingram, over 4 years ago

    Overall feels cleaner and more modern than what they had before, but definitely doesn't feel like "Uber".

    The various car illustrations make me weirdly uncomfortable. The proportions are all wrong (the cars are too stretched out).

    4 points
  • Andy LeverenzAndy Leverenz, over 4 years ago

    Well, the footer area is neat. Kinda blah otherwise.

    4 points
  • Jared KrauseJared Krause, over 4 years ago

    That cartoon version of their app on the homepage might be the worst app explanation ever.

    3 points
  • Thompson GeorgeThompson George, over 4 years ago

    Is it finished?

    3 points
  • Jon MyersJon Myers, over 4 years ago (edited over 4 years ago )

    On second thought - what was I thinking. I do like the photography, and perhaps that is what distracted me what is going on.

    As I've dug in, I'm shocked by this redesign.

    Not in a good way.

    The stubby ascenders and descenders of the new typeface make it basically, illegible. Lots of pointless graphic junk.

    Pulsating mesh loading screen on the app update is just annoying.

    It now feels like there are two visual languages that are at odds with each other and shouting over each other.

    2 points
  • David WDavid W, over 4 years ago

    I really like it! According to me they did what Airbnb did a few years ago. Went from biz to friendly.

    2 points
    • Account deleted over 4 years ago

      Yeah, I instantly thought of Airbnb as well.

      1 point
  • Vladimir BabicVladimir Babic, over 4 years ago

    Site is amazing, tho I'm not huge fan of illustrations

    1 point
  • Bruno BarrosBruno Barros, over 4 years ago

    Having a different color palette and pattern for each city is an amazing idea... it's a real departure from the cold black and white Uber has always been associated with. Certainly looks less "premium" now, but it feels more human.

    1 point
  • Ray SensebachRay Sensebach, over 4 years ago

    Looks fantastic. It's been interesting to watch the brand evolve from luxury high-end exclusive look to more of a warm, friendly inclusive feeling. Great brand evolution IMO.

    1 point
  • Luca Candela, over 4 years ago

    I understand what they were going for but I don't think they succeeded. I don't like the execution, feels cold and uninspired. The illustrations are proficient but there's nothing that stands out about them. It's GENERIC in a bad way.

    0 points
  • William Minty, over 4 years ago

    I'd love to see what this site is all about, but so far all I'm getting is http://snag.gy/p2qXO.jpg - the SVG/CSS/JS resources aren't loading in NZ. Feeling quite undervalued right now :(

    0 points
  • elme papelera, over 4 years ago

    yeah

    0 points
  • elme papelera, over 4 years ago

    nice!!

    0 points
  • Sam SolomonSam Solomon, over 4 years ago

    Any rebrand probably would have a warmer, friendlier look than the old Uber.

    With that said, I'm still looking for the Uber rebrands, tries to look more like Lyft headline.

    0 points
  • Rick KhannaRick Khanna, over 4 years ago

    It looks like a rejected concept. Sorry, this is not my favorite rebrand. And that app icon just seems like it doesn't match with everything else.

    0 points
  • Vikalp Gupta, over 4 years ago

    All those illustrations of Mobile App and Cars look to be taken from 90s video games. Not at all impressive UX wise. Who are they trying to impress them with?

    The whole point of redesign is nicely summed by Jim: less exclusive luxury, more inclusive friendliness. Still I personally felt that the whole design and concept made me feel riding Uber a luxury while being cheaper than other public conveyance in India

    0 points
  • aroon Sharmaaroon Sharma, over 4 years ago

    This is really inspiring and fresh Uber did a fantastic job with personalisation ! it feels 'lets take a Uber now'

    0 points
  • Justin GreeneJustin Greene, over 4 years ago

    holy moly, well done Uber. well done.

    0 points
  • ChrisArchitec t, over 4 years ago

    hm, new logo and everything eh

    see also https://www.designernews.co/stories/63139-uber-brand-experience

    0 points