Every FI case study remind me Happyish tv-series: https://www.youtube.com/watch?v=yX509bvCzO0

1. No way to "scroll" to a particular point in the video? Ew. Especially when every time you scroll, it resets the video completely. If this is a case study, wouldn't you hope that the content is so good, viewers would want to go back and reference particular points or view them again?

2. The "mockup" of the shoe benefits is messed up... the animations for the reflective and sock liner are wrong (they are swapped).

3. It would suck me in more if it was done in chapters or similar... smaller, more in-depth videos that focus on the pain points. For example, a 2 minute exploration on how social and shopping could be done better.

I hate to say this, but although FI is badass, and the quality here is decent... the whole tone and vibe of this feels like a mashup of those overly-optimistic "this will change your life" Apple videos they show at their keynotes... and a senior art students final project.

Too much Fluff - not enough peanut butter.

Wow, that site is unusable!

edit. Wait, that's F-I's site? They used to have a really great site, what happened?

Great!