I came across a few new prototypes apps that I wanted to try. 15 days Trial seemed okay, so I signed up. But I am a busy guy, and I totally forgot. So the two weeks went by, and I never went back. Wouldn't be better if I get a certain amount of hours that I can try the app regardless of the date? What do you think?
Pretty much every time my trial runs out and I haven't gotten around to testing the app, I contact them and they extend it right away.
Squarespace just did this for me. So did Quizlet.
We're happy to do that at Flinto too.
Shameless plugin ;)
We just switched with Framer to 8 active hours, where you have the app in the foreground and move your mouse. That pretty much solved all of these problems. If you still need more time (or really can't afford it) you can of course still always mail support.
Conceptually, I love it. Makes more sense, and personally I think is far more respectful of your customer’s lifestyle and other commitments.
What does a 15-day trial actually translate to in hours of use on average though?
Of course it depends on the product, but I think most owners would be happy if you invested 15 hours in those 15 days, but would a "15-hour free trial" be as compelling to prospective customers? I know for me I’d have to think a little extra to contextualize what that actually means for me if I sign up.
Could be worth A/B testing conversion rates...
Totally agree. The only product I've found with a use-based trial is Scrivener. Because of how the trial was structured, I stretched it out over a few months and did end up buying it. From a user's perspective, it seems like this should be an obvious standard, even if the trial was just a few hours of actual use.
BrowserStack does this as well, and it makes a lot of sense—you get 30 minutes to test their service, and do some actual debugging of your sites/apps (on limited OS/Browser options)
Framer has 8 active hours which I found way too short to evaluate the app ( especially when the learning curve is higher due to coding requirement, which takes longer too ).
I've felt it was a mistake.
Can you send email@example.com an email so we can extend your trial?
Principle also does this. It's great and definitely makes a lot of sense.
Principle does this as well.
May be "90 days free trial, up to 10 hours of actual usage"?
Yep, same here. Every time.
I remember using a software trial yeeeears ago that gave you a certain amount of hours to use the product and the countdown would only activate when you had the app open. By far a better way to do it.
This may run the risk of making your service feel like a commodity.
Some apps give you amount of times you can run it. That would be cool. I'm the kind of idiot who just lumps the 99 bucks down if I miss the trial time anyway if I've heard good things. Most of the time I've made great use of the apps.