25

Ask DN: Should We Change The Trial Period?

over 5 years ago from , Designer.

I came across a few new prototypes apps that I wanted to try. 15 days Trial seemed okay, so I signed up. But I am a busy guy, and I totally forgot. So the two weeks went by, and I never went back. Wouldn't be better if I get a certain amount of hours that I can try the app regardless of the date? What do you think?

15 comments

  • Nathan ManousosNathan Manousos, over 5 years ago

    Pretty much every time my trial runs out and I haven't gotten around to testing the app, I contact them and they extend it right away.

    Squarespace just did this for me. So did Quizlet.

    We're happy to do that at Flinto too.

    14 points
  • Julian LloydJulian Lloyd, over 5 years ago

    Conceptually, I love it. Makes more sense, and personally I think is far more respectful of your customer’s lifestyle and other commitments.

    What does a 15-day trial actually translate to in hours of use on average though?

    Of course it depends on the product, but I think most owners would be happy if you invested 15 hours in those 15 days, but would a "15-hour free trial" be as compelling to prospective customers? I know for me I’d have to think a little extra to contextualize what that actually means for me if I sign up.

    Could be worth A/B testing conversion rates...

    5 points
  • Sean O'Brien, over 5 years ago

    Totally agree. The only product I've found with a use-based trial is Scrivener. Because of how the trial was structured, I stretched it out over a few months and did end up buying it. From a user's perspective, it seems like this should be an obvious standard, even if the trial was just a few hours of actual use.

    3 points
  • Cody Gallner, over 5 years ago

    May be "90 days free trial, up to 10 hours of actual usage"?

    2 points
  • Renee PRenee P, over 5 years ago

    Yep, same here. Every time.

    I remember using a software trial yeeeears ago that gave you a certain amount of hours to use the product and the countdown would only activate when you had the app open. By far a better way to do it.

    0 points
  • Ian WilliamsIan Williams, over 5 years ago

    This may run the risk of making your service feel like a commodity.

    0 points
  • David Clements, over 5 years ago

    Some apps give you amount of times you can run it. That would be cool. I'm the kind of idiot who just lumps the 99 bucks down if I miss the trial time anyway if I've heard good things. Most of the time I've made great use of the apps.

    0 points