The moral of the story is this: first find an idea that people can’t live without, then make it a beautiful, usable product. It’s very difficult to do it the other way around.
Can somebody tell Product Hunt?
I feel like as designers we always want to make things nice and tidy, and that extends to writing. We want to come up with neat theories like "designers should code" or "utility is more important than usability", where the real answer is always the same: it depends.
But saying "it depends" is not helpful and doesn't get pageviews, so instead we try to summarize things in a blog post. Which invariably causes someone else to disagree and state their own little theory. And thus the cycle of design writing continues…
I think this is more the nature of writing than something specific to designers? I really like the idea of writing as "public thinking". I write to clarify my thoughts, to sort out any inconsistencies in my argument. Once that's done in my head, other people get to dissect it and show me where my logic has failed. That's what's happening in this thread as well. So I'm able to make changes or clarify what I meant based on what others have said.
In short, I think we should take a less cynical view of this. Let's see writing as a way to collectively make sense of our profession.
So what you are saying is...
Ah yes, that's a good way to look at it. High utility means you'll be very motivated. Big fan of BJ Fogg's work.
This article is absolutely spot on.
As long as the users you're designing for all belong to the race of Homo Economicus. This is the legendary species of consistently rational creatures who always make decisions in their own self interest.
The rest of us don't make completely rational decisions when deciding to use a product. We don't conduct a cost-benefit analysis as we're testing a new product. If a product is difficult to use, most people just won't use it. Even if there's a double rainbow and a pot of gold at the other end.
The problem is you can't keep your business idea unique itself. When the market is full of competitors with same idea as yours, UX is the thing that makes your product stand out.
While this is true, the market is huge! People will use what they know of and what solves their problem. They won't only use the product with the best UX
Form follows function
UX does more than make applications easier to use. Great UX can reveal utility faster than marketing websites or a sales team. If your potential customers can easily imagine themselves using your application, you'll simply have an easier time selling it.
I don't really disagree with anything in this article. ROI on utility probably does beat ROI on usability. You'd be smart to create an MVP before spending six months ironing out the experience. But that doesn't mean UX isn't a good investment.
completely agree ! there are so many websites in non tech domain people use regularly without hesitation because of their utilities. We are designers so we think more about UX and usability but general people would go to websites again and again if they are solving their purpose.
Designing For A Hierarchy Of Needs https://www.smashingmagazine.com/2010/04/designing-for-a-hierarchy-of-needs/