Feels like an advertising campaign.
There are some interesting lessons to be learned on how Apple employees communicate. The use of hyperboles, the emphasis on positive words or how every sentence works as a one liner.
I liked the moment when the interviewer is trying to steer the conversation and Tim Cook firmly responds by mentioning the interviewer's name which promptly gave Tim Cook the upper hand in the rest of the interview.
Anyone reading some good books about this? I could surely use some of these techniques in meeting rooms or at client presentations.
Tim had the advantage in the interview already, because the reporter needed him to cooperate in order to get a story that was worth airing. By calling him out by name, Tim was merely reminding him of that.
I wouldn't recommend this strategy in a client presentation. It's very adversarial. Since clients have the advantage (because they are paying you), adversarial strategies will almost always backfire.
Worth watching just for this:
Anyone have any other links? Not available neighbour getting the app which is not avail me in the UK.
Didn't find any other links. Try a proxy plugin for your browser (ex. GeoProxy for Chrome).
Maybe cos it's a Flash video,works on desktop for me in the UK :)
Use Hola. :)
Just use it when you need it, disable it when not using it...