9 comments

  • Aaron SagrayAaron Sagray, over 7 years ago

    What an odd choice... A flat bar to represent Colorado, a state primarily known for its mountains?

    2 points
  • Per VPer V, over 7 years ago

    One of the most appealing identity work I've seen in a while.

    0 points
  • Albert TreatAlbert Treat, over 7 years ago

    Mixed feelings towards it. Initially against it (looks unbalanced), but the supporting imagery and "co - word" campaign were nice.

    Instead of a white background behind "co" I'd personally go with a continuation of the image, but with a heavy opacity filter overlaid with "co" being completely transparent.

    I'd also give that flat bar some mountainous peaks :P

    I'll post a dribbble or imgur later.

    0 points
  • Tor Løvskogen BollingmoTor Løvskogen Bollingmo, over 7 years ago

    I instantly thought of "company" when I saw "co". Must have been a great pitch to get this through, since it's so basic – my experience with clients is that basic stuff needs a good pitcher to get them behind the idea.

    0 points
  • Dennis KramerDennis Kramer, over 7 years ago

    I dunno about the "R", as well as a number of other characters in the typeface they developed. That leg sticks out way too far and makes for some awkward spaces when kerning. Not bad overall though.

    0 points
  • Joe CJoe C, over 7 years ago

    Some of the supporting imagery is great. Identity works well with the nature photography. Also, Akkurat is awesome.

    0 points
  • Jeff KunzlerJeff Kunzler, over 7 years ago

    This is cute! It's a fun read.

    0 points
  • Mathew SissonMathew Sisson, over 7 years ago

    One of my favorite creative agencies here in Boulder, CO was selected to participate in the rebranding of Colorado. This is their guide to the brand.

    0 points