• Rodrigo MunizRodrigo Muniz, over 6 years ago

    Let's design a phone so thin it needs a bulky case with an external battery.

    32 points
  • Kuanysh BayandinovKuanysh Bayandinov, over 6 years ago

    I’m not saying Apple is falling, but recent changes to ecosystem including odd model names, accessories and “form over function” make believe someone’s dropped the ball at Cupertino or current market places more value in things I don’t.

    15 points
    • Jeff Marshall, over 6 years ago (edited over 6 years ago )

      While Jobs was at the helm, Apple wouldn't pay a dividend to its shareholders

      “The cash in the bank gives us tremendous security and flexibility.” —Jobs

      but shortly after his passing, Apple started paying a dividend. The "cash in the bank" that would have gone entirely to the next tech revolution is now going to top shareholders. For most of the brass at Apple, it's all about quarterly earnings.

      7 points
      • Adam SelbyAdam Selby, over 6 years ago

        Except for, you know the 206 billion dollars that they have. That's plenty to give them tremendous security and flexibility.

        People seem to forget that Apple under Jobs was an incredibly different company compared to today's Apple. One of those differences is that they can now afford to pay a dividend and have their cash in the bank to provide those things.

        7 points
        • Jeff Marshall, over 6 years ago

          I'm not saying they're insecure or inflexible. I'm saying Apple execs and board members have a greater interest in short-term profitability now that there is a dividend.

          1 point
  • James Young, over 6 years ago

    I imagine someone on the design team went home leaving their machine unlocked and someone played a joke by knocking this monstrosity out and then sent it to production.

    11 points
  • Mert ErdirMert Erdir, over 6 years ago

    As a product design student, I think this is far away from Apple's best. I feel like the products keep getting less and less detail oriented. This doesn't mean Apple's design team is losing talent, but I think the latest designs has been a sign that they might be losing focus and stretching themselves thin over too many products.

    10 points
    • Kushtrim XhaferiKushtrim Xhaferi, over 6 years ago

      please, do not generalize. the case is ugly as shit, but that doesn't prove your feelings.

      4 points
    • Patrick SmithPatrick Smith, over 6 years ago

      I think you’re exactly right. Jobs once said he was as proud of the products Apple had not shipped as the ones that had. This was so they could focus on making the few that did the best they possibly could be.

      1 point
  • Tim ParkerTim Parker, over 6 years ago

    Poor Steve will be turning in his grave.

    9 points
  • Daryl GinnDaryl Ginn, over 6 years ago

    Hello I am a designer and I have opinions.

    6 points
  • Guillermo MontGuillermo Mont, over 6 years ago

    Isn't this like admitting that their phones have weak battery life?

    6 points
  • su liangsu liang, over 6 years ago

    Apple says 'Boom!! a pregnant iPhone!'

    6 points
  • Joe Blau, over 6 years ago

    I wonder why they didn't just make the whole thing flat like a Mophie?

    6 points
  • John PJohn P, over 6 years ago

    "unapologetically hideous"

    4 points
  • Yasen DimovYasen Dimov, over 6 years ago

    I see most of the people here trying to avoid saying it: This is really UGLY! I mean, I love my iPhone6, no case can do justice to that body, but this... this is ugly!

    4 points
  • Vincent MillikenVincent Milliken, over 6 years ago


    4 points
  • Louis BLouis B, over 6 years ago

    Maybe I'm an Apple fanboy here, but here, every other fucker in the world is doing battery packs, why can't Apple themselves?

    And jesus, it's much better looking than those 'dad' looking morphie ones. They look like the kinda person that would use one of those is the kinda person who would attach their phone to a belt clip, in a leather holder.

    3 points
    • Calum SmithCalum Smith, over 6 years ago

      Because Apple are the only people able to just make the actual battery bigger, which would look and work infinitely better than any of these cases.

      0 points
    • John PJohn P, over 6 years ago

      Because they insist on making devices thinner to the point where it's a detriment.

      Look at the iMac

      3 points
      • Louis BLouis B, over 6 years ago

        I don't think there's that much of a detriment. They must have had a huge amount of research that shows most people are likely to charge their phones within 12 hours at a time. This is clearly for when you need it on a long trip without access to a charger or something, not for every day use.

        0 points
    • Abhishek SureshAbhishek Suresh, over 6 years ago

      Every other fucker in the world sells phones worth their price, why can't Apple themselves? :P

      1 point
    • Ben MJTBen MJT, over 6 years ago

      You're a fanboy, this is terrible.

      1 point
  • Giulio MichelonGiulio Michelon, over 6 years ago

    Honestly: this is the worst thing I ever saw from Apple. They design a phone that is so slim that can't house a bigger battery, and to solve that they are pushing their customers to buy external batteries.

    This is a very sad moment for Apple: they want to monetize on their existing customers, and they don't understand that they are stretching their patience too much this time.

    Very very very disappointing.

    3 points
    • Ethan BondEthan Bond, over 6 years ago (edited over 6 years ago )

      How are they "pushing their customers" to do anything?

      It's an offering. I'm actually fine with the battery life I get on my 6s, as I'm sure many other people are. Offering an expansion to those who want one is exactly what accessories are for.

      I also do actually like that the 6s is so thin. I can put a highly protective case on it and it's still a totally comfortable size to hold and pocket. If a case makes the phone too thick, then I can take it off. Again exactly what accessories are for.

      2 points
  • Nicola GypsicolaNicola Gypsicola, over 6 years ago

    atrocity has been already said?

    2 points
  • Mariusz OstrowskiMariusz Ostrowski, over 6 years ago


    2 points
  • Matteo PalmieriMatteo Palmieri, over 6 years ago

    I have the feeling we shouldn't even discuss about this here, what has been done is obviously ridiculous imho.

    2 points
  • Mahdi FarraMahdi Farra, over 6 years ago

    What's so smart about it?

    1 point
  • Nick Matarese, over 6 years ago

    This looks like something Marc Newson would make... which is unfortunate.

    1 point
  • Johannes IppenJohannes Ippen, over 6 years ago

    In August, I posted this: https://www.designernews.co/stories/54285-is-the-apple-hype-over What does the community think now?

    1 point
    • Todd SielingTodd Sieling, over 6 years ago

      I think the hype has mutated into a different kind of hype than what we might look for as designers, or grew up with as Apple customers/fans.

      0 points
  • James Morris, over 6 years ago

    I was a bit shocked too when I saw this from Apple, but I feel it's not for the every day consumer. I feel this is for the corporate or pro market. I was thinking that better protection and extra battery life would go well when I'm recording sound on my iPhone, through the Rode iXY mic, on a tripod, out on my travels. This would actually work really well for that particular use case.

    0 points
  • Tanner ChristensenTanner Christensen, over 6 years ago

    It's easy to complain and criticize this – and I was surprised this was a product from Apple myself – but I'm going to try and avoid that here. What's vastly more complicated than criticizing this cover is to empathize with the reasoning why Apple has pursued this route. I would be interested in hearing what the community thinks the rationale from a business side would be, rather than blatantly and repeatedly stating things like: "this is ridiculous."

    0 points
  • Denis RojcykDenis Rojcyk, over 6 years ago


    0 points