Okay, the design itself is clever (very smooth and well illustrated, too).
The real win here is the idea. Using a quiz-app to figure out how much one values spare time, and then using that to sell services to save time?
A simple and well done campaign.
100% agree. I jumped into the comments to see if people found ways to harp on it. Glad to see that's not the case.
A smart way to use conversational design and distance the user from the idea that they are taking a quiz in the first place.
And from an interaction perspective, the fact that each question is a different activity makes it difficult to rate or compare the answer from one question to the next--that's a feature, not a bug. If you had a simple form, you'd be tempted to make some kind of comparison between the answers, whereas here you approach each question afresh because you have to answer it in a unique way.
"Share on Facebook to win a carpenter" ..wat