So I have been asked to redesign a pet store which I have never done. I recently designed a furniture eCom which is : store.featherlitefurniture.com They had absolutely no online presence and a huge demand for their products so designing something clean which did the job wasn't a task except the custom configuration for a workstations : store.featherlitefurniture.com/workstations
But this client(www.pawsthepetstore.com) wants to increase the revenue and beat the competition (dogspot.in) and become the leader in the market. I did come up with a couple of ideas which can BECOME their USP like home grooming for pets but when I think of a new design I am still confused as to what problem I should solve as redesigning is easy but redesigning by solving a problem is quite a task.
Would love to have your views on the same. :)