This is a 2009 article (it was about 37signals, prior to their transition to Basecamp).
Still as relevant <3
"How will the company overcome the fact that there are only 7.3 billion people alive today? “Why limit users to people?” said Bhatnagar."
I laughed so hard..
Did I just read Silicon Valley?
Jira is better.
We need more people like Team Basecamp in the tech industry <3
Cue broken record...