• Joe Crupi, almost 5 years ago

    The things I love about this site:

    • a talented bunch of people dared came up with it and then dared to present it
    • another equally daring bunch of people approved it

    You don't need to love the final result - you just need to respect the fact that even the likes of Bloomberg are pushing the boundaries of creativity further than even the best digital agencies.

    32 points
  • Laurens SpangenbergLaurens Spangenberg, almost 5 years ago

    It's Dadaism mixed with Swiss Typographic Style. I love this. It's fantastic to see someone challenge the norms like that, not just in an experiment, but in an actual product.

    14 points
  • Duncan RussellDuncan Russell, almost 5 years ago

    Bloomberg's been killing it all year.

    This is a masterpiece.

    13 points
    • Bennett WongBennett Wong, almost 5 years ago

      I'm a big fan of Topolsky's design philosophy, for sure, but a masterpiece? Maybe, maybe not :P

      6 points
      • Tom WoodTom Wood, almost 5 years ago

        There were those stories around June/July about Topolsky stepping down at Bloomberg, so not sure how much of this is him.

        0 points
        • David Thurgood, almost 5 years ago

          Yeah he is no longer there unfortunately. However it would seem like it was very much him & his team who kickstarted these kinda things inside bloomberg.

          0 points
          • Account deleted almost 5 years ago

            The web stuff, but the print version has been slaying it since the redesign in 2011.

            0 points
      • Duncan RussellDuncan Russell, almost 5 years ago


        3 points
  • Alastair TaylorAlastair Taylor, almost 5 years ago

    Am I the only person who thinks this is awful? Yes it's different, but so is Ling's Cars.

    We're not making art here people, we're making functioning websites that perform against business goals.

    11 points
    • Jodi WarrenJodi Warren, almost 5 years ago

      It's basically an in-joke for the design industry. They know their audience perfectly.

      15 points
    • Mike Wilson, almost 5 years ago (edited almost 5 years ago )

      we're making functioning websites that perform against business goals.

      Yes, but I think you're confused what that "business goal" actually is. It's not the same as goals of the websites you probably work on daily. A lot of designers here live in a bubble. They spend 40+ hrs a week optimizing digital product/app interfaces for usability and feature add-ons, so they judge every site they see by those same metrics. For those people, this kind of design is culture shock. Heck, even one comment above literally called this site a product.

      This website is not a product. It's a promotional tool and a branding message. The conference is the product. This is essentially a poster speaking to an extremely narrow target audience of likely the most design-aware people in the world. These are people who visit modern art museums, eat at Michelin star restaurants in Stockholm, and read PIN-UP magazine (or aspire to do all those things one day). This is not your Grandma using Facebook.

      This website will NOT have a "userbase" that it is trying to scale or investors that it is trying to appeal to with tech start-up metrics. It's a promotional poster for an event, and like any good advertisement, it speaks directly to its target audience.

      1 point
      • Alastair TaylorAlastair Taylor, almost 5 years ago

        Yeah it's not a product - but it's goal is still to sell tickets. If it doesn't have a goal it's art not design but lets not get bogged down in semantics.

        I guess I'm outside of their target market, but i'd like to think i have decent taste in design (and modern art for that matter). And for me, this is so wide of the mark, it's comical.

        0 points
        • Ollie KhakwaniOllie Khakwani, over 4 years ago

          I could see it fulfilling the goal of selling tickets to designers who get excited about a conference that's put on by a team that's willing to experiment and push the boundaries of acceptability. Personally, I worry about hearing the same old stuff at design conferences, and this site makes me think I'd hear some controversial points of view, which I'd get more out of.

          0 points
  • Sean O'GradySean O'Grady, almost 5 years ago

    It's sort of a functioning mess. I mean I dont like it, but it works.. in a way

    7 points
  • Noah SNoah S, almost 5 years ago

    I found this helps readability:


    4 points
  • Account deleted almost 5 years ago

    It feels like Bloomberg Businessweek Design 1996.

    3 points
  • Jon MyersJon Myers, almost 5 years ago

    Funny, those guys have a great sense of humor. lol

    2 points
  • Robert Deniszczyc, almost 5 years ago

    This is oddly perfect. Brilliant.

    1 point
  • Bevan StephensBevan Stephens, almost 5 years ago

    This is epic.

    I'd love to know the process behind this, did they just let one guy go postal on it, or was it planned to end up like this.

    I'd have loved to have been a fly on the wall when the design was presented.

    0 points
  • chris caseychris casey, almost 5 years ago

    who cares if it's liked. its driving people to the site therefore creating awareness. it works

    0 points
  • Jernej Horvat, almost 5 years ago

    The first website of 2015 I truly like. It's a rare breed of people that try to do things differently and don't stick to the usual boring guidelines most sites do these days.

    0 points
  • Stuart McMorrisStuart McMorris, almost 5 years ago

    I need to get hold of that Mickey Mouse pointer.

    0 points
  • Daniel SpronkDaniel Spronk, almost 5 years ago

    This website nailed it. The unusual design gives me the impression that this conference will be different than others. It's tantalizing and seeing the lineup and content, it makes me want to go. (of course it might turn out to be your run-of-the-mill conference...)

    0 points
    • Account deleted almost 5 years ago

      The conference last year was so awesome! So many different parts of the design industry represented (industrial, graphics, architecture etc). I hope to go again this year.

      1 point