The things I love about this site:
- a talented bunch of people dared came up with it and then dared to present it
- another equally daring bunch of people approved it
You don't need to love the final result - you just need to respect the fact that even the likes of Bloomberg are pushing the boundaries of creativity further than even the best digital agencies.
yeah takes hell lot of ganja to do that
It's Dadaism mixed with Swiss Typographic Style. I love this. It's fantastic to see someone challenge the norms like that, not just in an experiment, but in an actual product.
Bloomberg's been killing it all year.
This is a masterpiece.
I'm a big fan of Topolsky's design philosophy, for sure, but a masterpiece? Maybe, maybe not :P
There were those stories around June/July about Topolsky stepping down at Bloomberg, so not sure how much of this is him.
Yeah he is no longer there unfortunately. However it would seem like it was very much him & his team who kickstarted these kinda things inside bloomberg.
The web stuff, but the print version has been slaying it since the redesign in 2011.
SSHH IT'S A MASTERPIECE BENNETT
Am I the only person who thinks this is awful? Yes it's different, but so is Ling's Cars.
We're not making art here people, we're making functioning websites that perform against business goals.
It's basically an in-joke for the design industry. They know their audience perfectly.
Fair enough. Just wen't totally over my head. Maybe i'm just to used to over analysing stuff.
we're making functioning websites that perform against business goals.
Yes, but I think you're confused what that "business goal" actually is. It's not the same as goals of the websites you probably work on daily. A lot of designers here live in a bubble. They spend 40+ hrs a week optimizing digital product/app interfaces for usability and feature add-ons, so they judge every site they see by those same metrics. For those people, this kind of design is culture shock. Heck, even one comment above literally called this site a product.
This website is not a product. It's a promotional tool and a branding message. The conference is the product. This is essentially a poster speaking to an extremely narrow target audience of likely the most design-aware people in the world. These are people who visit modern art museums, eat at Michelin star restaurants in Stockholm, and read PIN-UP magazine (or aspire to do all those things one day). This is not your Grandma using Facebook.
This website will NOT have a "userbase" that it is trying to scale or investors that it is trying to appeal to with tech start-up metrics. It's a promotional poster for an event, and like any good advertisement, it speaks directly to its target audience.
Yeah it's not a product - but it's goal is still to sell tickets. If it doesn't have a goal it's art not design but lets not get bogged down in semantics.
I guess I'm outside of their target market, but i'd like to think i have decent taste in design (and modern art for that matter). And for me, this is so wide of the mark, it's comical.
I could see it fulfilling the goal of selling tickets to designers who get excited about a conference that's put on by a team that's willing to experiment and push the boundaries of acceptability. Personally, I worry about hearing the same old stuff at design conferences, and this site makes me think I'd hear some controversial points of view, which I'd get more out of.
It's sort of a functioning mess. I mean I dont like it, but it works.. in a way
I found this helps readability:
UI specialists hate him for this one easy trick.
The scary thing is, you're actually right.
It feels like Bloomberg Businessweek Design 1996.
Funny, those guys have a great sense of humor. lol
This is oddly perfect. Brilliant.
This website nailed it. The unusual design gives me the impression that this conference will be different than others. It's tantalizing and seeing the lineup and content, it makes me want to go. (of course it might turn out to be your run-of-the-mill conference...)
The conference last year was so awesome! So many different parts of the design industry represented (industrial, graphics, architecture etc). I hope to go again this year.
I need to get hold of that Mickey Mouse pointer.
The first website of 2015 I truly like. It's a rare breed of people that try to do things differently and don't stick to the usual boring guidelines most sites do these days.
who cares if it's liked. its driving people to the site therefore creating awareness. it works
This is epic.
I'd love to know the process behind this, did they just let one guy go postal on it, or was it planned to end up like this.
I'd have loved to have been a fly on the wall when the design was presented.