Their reasoning for not buying is very very convincing to me.
I think at this point they've actually drunk too much of their own Kool-Aid and someone said bundle up their only design and try to flog it.
I think that's too polite.
Can't I just say this sucks and it's really stupid? I know, "Be nice. Or Else." But, I think it's almost mocking design practice, and as Oliver said below, it's not ultra-minimal.
So what is this? It's not minimal, it's not great copy, either.
As a WordPress/Tumblr theme developer, I'm so envious of how this is marketed. I wish I had the balls to publish like this.
This is awesome.
Love the design.
CSS and JS are not as ultra-minimal as I was expecting:
In their test setup they did say:
The code is too complicated, the design is too simple. You will not be able to learn anything from studying it. So, please, do not purchase.
The real joke is on whomever spends $49 on it though.
This is the best (worst) sales pitch I've ever read. They really got under that beta tester's skin.
Side note: Merriweather is the best-looking serif on Google Fonts.
Crimson, Playfair and Lora are acceptable too.
Oh and also Algreya.
I was like, 'well, yea I'm not purchasing this'. Looks like clever idea, but I see it as just another way of marketing for overpriced theme. Just try to remove the name value of 'iA' and put some random logo up there from some random dude.
Have you open sourced your Anchor theme?
My code is laughable, and theme unfinished. Perhaps I should!
They're basically saying, we're selling you some basic stuff, don't come crying to us if you don't like it.
I love it.
This is by far my favourite sales page ever.
When everyone in an industry is doing the same things—support tiers, ultra-customizable themes—there's usually room for profit by doing the exact opposite.
I love the way they presented it.
I like the way of explaining the features...