Really mixed feelings on this article. I have the utmost respect for the authors, but the article seems so out of touch it's shocking. Also, the click bait is strong with this one.
Can you elaborate on what you mean?
This article is driving me crazy.
“Apple is destroying design”. Seriously? Any good points are drowned out by the unnecessarily aggressive tone. They are making a gross generalization that beauty and usability are mutually exclusive.
I get that the writer’s are industry vets. I respect that. But this article is way over the top, misleading, and some of the worst hyperbolic clickbait I’ve seen.
Just curious, what is misleading about it?
Everything. Almost every sentence makes a broad claim that is unsubstantiated.
I agree with the spirit behind most of the complaints in the article, but it appears that they tacked on a couple of paragraphs after the release of iOS9 instead of actually providing an up-to-date critique of their products.
Furthermore, their arguments about iOS9 are pretty weak... "What took so long?" Seriously? Anybody working on a product at this scale knows that it is not easy to quickly introduce change.
And those hidden "great" features? That's just Forbes and its clickbait headlines for you, making a few advanced settings and shortcuts seem like major features. Novice users can get along fine without ever knowing about those things.