Pretty awesome! They sold me again and I already use it. Haha
But... how do you guys feel about the form not providing validation feedback when you don't enter an email and attempt to submit?
Am I missing something. The page looks like it has for months. What is different?
I think they're A/B testing?
Try this link instead https://slack.com/?story=roiproofpoints
I find the anecdotal data visually appealing, but disingenuous.
It has a clear message stating this is what "Teams using slack report: ...", along with their statistical details about sample size and standard deviation and a dedicated page displaying the results of the survey.
What seems disingenuous about that?
Thorough statistics don't mean anything when the questions are so leading. "After adopting Slack, how much more productive is your team?" will certainly yield more positive responses than "How has Slack affected your team's productivity?"
Exactly my point. It's too vague a question to actually be a true measurement of reality.
Playing to the audience. I feel when they first started they had a lot of brand evangelist users (read: us) that could vouch for the product and get it adopted at smaller companies where integration was easier. To go after bigger enterprise as they are probably trying to do, they need to show metrics to decision makers as to why it's beneficial to a team (something more than "the interface is nice", which is more than enough for a team of 5-10 to make a change).
Ah man, I really loved the previous campaign.
"Slack helps teams that put robots on Mars."
If our product had clients that epic, I'd plaster it everywhere.
JUST LOOK AT THESE NUMBERS GUYS! WE HAVE STATS!
I dunno, id rather see the product screenshots. Looks like they are trying to market a new book keeping software or something.
Question: how, exaclty do you measure productity?
Maybe it's just me, but the signup form looks kinda like one of the "sing up for our newsletter" thingy. Would like to see how this converts.
50% read rate on the 1st slider. 10% read rate on the 2nd. 5% on the 3rd. 1% read rate on the 4th.
Their intention isn't for you to read the 4th slide. Its to capture email addresses, so in this case, I think the carousel is fine.
All of this is pretty pointless feedback though, all that matters is the conversion rate. If this is working better, the data relevancy is moot.
It is quite complex I guess
That is how a landing-page should be - convincing, good looking and bold. Love it!
I really like the change.
Their business is growing through another period of growth and I can imagine this change is a good fit for the type of audience that is now hitting that homepage.
I quite like it, although I found it a bit distracting that the information kept sliding away as I was trying to fully digest it. My attention seemed to be more drawn towards the more detailed information on the right than the 'one-liners' on the left.
I'd be quite curious to know how it performs vs their old one.
Wow well done. The animations are well done as well. Sold me again...and I'm using their product already.
Old news I'm pretty sure... I don't see any changes since their change a few months ago, am I missing something?