I agree with you on everything, except on the unsubscribe page example: the buttons have so much visual weight that I ignore the "success" message and instead focus on which button I have to click in order "to unsubscribe".
I'm not sure I agree. I noticed the :( and the black on white text before the big blue buttons. I agree the buttons are a very stark contrast, but I did not ignore the success message. Besides, they could very easily be changed if necessary.
Mark Jenkins started a great conversation about the wrong way to handle unsubscribing, and I thought I’d throw in my idea of what a good unsubscribe looks like.
Great to see the original article I wrote prompting you to write this Daniel - thanks for sharing!
This says a lot about why Klaviyo works how it does:
“Other email software is for sending emails. Klaviyo is for making money.”
Quote/tagline on their homepage translates to "we've thought quite a bit about how to keep people from clawing their way out of your bucket."
This form of interaction goes a long way in the right direction, I sincerely hope many organisations put some consideration into this. As a customer, if the last thing I see from your company is an intentionally confusing unsubscribe process, I'm not likely to return.
I remember a specifically tiring example from university, the Cisco NetAcademy emails were quite frequent and of no value to me, but they totally lacked an unsubscribe button and instead had a link to the cisco homepage with the suggestion that 'To unsubscribe, visit the user control panel after you log in'. This is possibly just as annoying, if not more, than the confusing loop these shown in other examples.