I think whoever edited the video didn't have the logo, so she/he just improvised and used a random font.
Why are these the post that get upvoted so much? This is so minor in the grand scheme of anything and other posts fall into the deep dark pits of pagination.
Here's a larger version
and the old logo type for comparison:
That's cool, but what about this (darker blue?):
Which you can find here: https://www.dropbox.com/pro/keep-stuff-safe?oqa=waab_exp
At the end of their new ad : https://youtu.be/84gwtx6Dvhg , We can see that the font logo is new. But not deployed yet on their own homepage.
I like it a lot. Though, it does seem to resemble Google's font a lot.
As well as Medium, Lenovo and Logitech.
One question to Dropbox people, why you didn´t embrace SVG yet? I see PNGs everywhere I go
font-family: AtlasGrotesk, sans-serif;
Anyone know what that font is?
It’s called Boxdrop.
I like it. Less business.
Also, I found the title funny for some reason: "Dropbox […] (cloudup.com)"
I think the new logo is just ready. But not ready to be deployed. However the ad needed to be shipped, and since you can't just change the logo in a video than gonna last months, they decided to share it in advance... This would make more sense IMO
So much better
Here is the new one too: https://www.dropbox.com/paper